How can I achieve a creative stand?

5 key aspects should be borne in mind to achieve a creative stand:

Drawing the attention of visitors: any wow factor we can incorporate will help us to draw the attention of other exhibitors and visitors.
Keeping their attention: once we have drawn their attention, it is vital to prevent visitors from quickly losing interest by offering comfortable, interesting areas so they will spend more time at our stand.
Offering something extra: avoiding the typical leaflets could be a good place to start. Making visitors feel they have witnessed a genuine experience is vital to being remembered.
Ensuring suitable staff attend your stand: one of the key factors to success is company staff and their involvement will set you apart from the crowd.
Trying not to forget to convey who you are: everything mentioned above is futile if a clear, strong brand presence is missing. Visitors should make no mistake about who we are and where they are.