When your company wants to take the leap, you have to consider five issues:
1. Talk to contacts, gather information and attend the fair as a visitor first, at least a year before, it will also help you to adapt to the cultural differences that you must assimilate and to find partners that can facilitate integration a lot.
2. Soak up the new culture, adapt the advertising messages and products that your company is going to promote, translations of printed material are not enough.
3. Use native staff and interpreters to organise your stand.
4. Take advantage of previous trips and contacts to incorporate new distances and times into your plans.
5. Starting as an exhibiting company abroad is not the best thing to do, it is better to have regional or national experience first.
Thanks to Servis’ extensive experience in international project management, we help you to make your experience as an international exhibitor much simpler.
