You have to ask yourself questions and analyse the answers in order to make the right decisions.
These five questions can help the process:
1. Is the organisation and type of fair participants in line with our target market and audience? If not, look for a more suitable fair.
2. Will the economic investment and the time and effort involved offset the benefit in customers, brand and positioning in the sector we want to obtain? The most difficult one, without a doubt.
3. Do you have the economic, human and material resources to attend this fair? You must have the approval of all the departments involved.
4. Do we know what we are going to this fair for? Maybe the decision is shared but the ways of approaching the presence are different…
5. Are the objectives of all the departments involved aligned with the presence at the fair? If the ideas are not well communicated and unified, the result can be detrimental, among others, to internal relations.
Fortunately, for the next process of design and proper execution of the company’s presence at the fair in the form of a stand you can count on SERVISCOMPLET.
