If you decide to attend an exhibition or event, it is important to consider how we may decorate your stand in order to make the most of the occasion; consequently, it is essential for the design of the stand to be geared towards achieving our goal. The following aspects should be taken into consideration:
Materials adapted for the event: it is paramount to be able to rely on a professional company or a specialist designer who knows how to perfectly blend the most suitable materials for your exhibition, whether or not these are wood, aluminium, cardboard or glass solutions, depending on the occasion. The materials should be in keeping with the themes of the event, with your corporate image, with your budget and with your initial idea for the event.
Space: it is essential for the area to not feel overcrowded, for the setting to feel open, for the elements to be suitably arranged around the entire area of your stand, for the lighting to be conducive to excellent visual merchandising and for it to captivate clients, whilst also allowing suitable interaction and enhancing the placement of the product.
Originality: an excellent stand should be innovative, creative and original whilst also being functional. To do so, it should be founded on a concept in keeping with the image and values you wish to convey, and indeed with the impressions you wish to create among the public. Ecological yogurt brands are a far cry from high-end car makers, smartphones for children or sex toys. They all have a target public and, accordingly, the stand should adopt a specific tone that should be captured in its design.
Order, hygiene and professionalism: your exhibition stand should portray a realistic, identity-based, serious image of your company’s project; therefore, disorder, dirt, unpleasant treatment and negative light conditions or clumsy decoration should be avoided at all costs. After the design and set-up, you should make sure that everything is according to plan to ensure your public engage with your company’s idea.
Bonus track: to stand out from the others, it is very important for your exhibition stand to benefit from something that distinguishes it from your competitors, a magic formula to separate you from the crowd. This may be the broadcast of a video or a speech by an expert, original samples, unprecedented marketing initiatives, smells, textures and various stimuli for the senses. Everything should be focussed on satisfaction and magnetism for the purposes of your potential clients.
