Trade show exhibition stands are usually white by default, that’s why it’s so important to find the colours that will make your exhibition stand look good and make it as attractive as possible for visitors.
If your stand at the fair is small, white is not bad because it helps to enlarge the space, gives a feeling of spaciousness and conveys an image of openness and calm. It is the preferred colour for medical and drug fair stands.
The colours your company should choose to complement white are those of your brand image or logo. Black is also a contrasting colour, but it is better not to abuse it, so as not to give the stand a night club appearance.
Apart from using the corporate colours as a reference, neutral or soft tones, such as grey and beige, are classics of trade fair stands. And if you are looking for a striking and innovative image, the fluorescent colours are undoubtedly your best option, because they are attractive and transmit a futuristic, fresh and optimistic image.
Remember that the colours of your stand are not only on the walls, but also on the floor, the lights, the furniture and even the clothing of those who will be receiving visitors at the fair.
Servis has a team of Project Managers who will advise you on the best colour options for your exhibition stand.
