This is the question you should ask yourself before making decisions about the concept and design of the stand and before transmitting them to those who are going to make it a reality. Sometimes it’s not easy.
Your customers expect your stand to be well organized and comfortable: from the floor carpet to the furniture chosen to receive them, because a sofa is not the same as a stool, and neither is displaying printed material on an exhibitor or on a low table in front of the sofa, which invites you to sit…
The samples of new products will also be highly valued by your regular customers, especially if it is a special kit to thank them for their visit, a gift that is not available to other visitors.
And, especially, they expect a personalized attention, a warm welcome from the staff of your company, better if they are used to treat them more, as the Customer Service or sales department, to those who can put face if they try regularly.
