There are several factors that need to be taken into account when designing a trade fair stand. Having a clear idea about the concept of the space is essential for conveying a message that is consistent with the mission, vision and values of any brand.
Apart from the budget that is available and the interpersonal relationships that have to take place at the stand (how visitors will be deal with, if there will be somewhere for people to sit down to close a deal, how the products will be arranged so that they are presented in an attractive way, etc.), the layout of the items that make up the stand must be attractive and clear.
The challenge for the creative team is to design a trade fair stand which must create a narrative that uses a limited series of resources to explain what each client feels and does in the best possible way. Everything in the stand must reinforce the brand image and attract attention, without distorting the message to be conveyed.
At Servis Complet we always work based on three main central points when designing a trade fair stand: having a clear idea at all times of what our client wants to happen in their space, enhancing their face-to-face relations with visitors, and maintaining a European perspective. Ask for our trade fair stand design service if you need help, and we will conceptualise your exhibition space for you in an original and different way.
