{"id":60844,"date":"2026-03-23T12:48:24","date_gmt":"2026-03-23T10:48:24","guid":{"rendered":"https:\/\/www.serviscomplet.com\/?post_type=casos-de-exito&#038;p=60844"},"modified":"2026-03-23T13:38:50","modified_gmt":"2026-03-23T11:38:50","slug":"calconut-alimentaria","status":"publish","type":"casos-de-exito","link":"https:\/\/www.serviscomplet.com\/en\/casos-de-exito\/calconut-alimentaria\/","title":{"rendered":"Calconut- Alimentaria"},"content":{"rendered":"<p>In the 2024 edition of the Alimentaria fair, we designed and produced a 5&#215;5 meter stand for Calconut that stood out for its colorful aesthetics, brand clarity, and careful product display. The space was divided into two well-defined areas: one for visitor attention with a tasting counter, and another more relaxed area, designed for conversations and rest.<\/p>\n<p>The counter, located at the front of the stand, incorporated the nut&#038;me logo\u2014Calconut&#8217;s consumer brand\u2014on a white background, accompanied by a careful presentation of the products: from nut butters to healthy snacks. Just behind it, a double-height graphic background displayed full-color images of natural ingredients such as pistachios, almonds, and coconut, along with the Calconut and nut&#038;me logos. A screen integrated into the panel played branded content.<\/p>\n<p>The use of color played a fundamental role in the design: the floor alternated between purple and orange tones, creating a clear visual division between areas and reinforcing the brand identity. Spot lighting on the background and products ensured good visibility without saturating the space.<\/p>\n<p>A 25 m\u00b2 stand that took advantage of every corner to communicate, generate experience, and reinforce Calconut&#8217;s brand values with an attractive and coherent visual proposal.<\/p>\n","protected":false},"featured_media":44562,"template":"","meta":{"content-type":"","gallery":["44562","44565","44571","44573"]},"feria":[],"categoria":[340],"sector":[343],"class_list":["post-60844","casos-de-exito","type-casos-de-exito","status-publish","has-post-thumbnail","hentry","categoria-stands-en","sector-food"],"_links":{"self":[{"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/casos-de-exito\/60844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/casos-de-exito"}],"about":[{"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/types\/casos-de-exito"}],"version-history":[{"count":1,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/casos-de-exito\/60844\/revisions"}],"predecessor-version":[{"id":60849,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/casos-de-exito\/60844\/revisions\/60849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/media\/44562"}],"wp:attachment":[{"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/media?parent=60844"}],"wp:term":[{"taxonomy":"feria","embeddable":true,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/feria?post=60844"},{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/categoria?post=60844"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/sector?post=60844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}