{"id":52374,"date":"2026-01-16T12:29:32","date_gmt":"2026-01-16T10:29:32","guid":{"rendered":"https:\/\/www.serviscomplet.com\/uncategorized\/matelec-2026\/"},"modified":"2026-11-10T19:45:11","modified_gmt":"2026-11-10T17:45:11","slug":"matelec-2026","status":"publish","type":"post","link":"https:\/\/www.serviscomplet.com\/en\/trade-shows\/matelec-2026\/","title":{"rendered":"Matelec 2026"},"content":{"rendered":"<p>November 24\u201326 &#8211; IFEMA Madrid<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2026\/01\/Matelec-sin-fondo.png\" alt=\"Matelec 2026 sin fondo\"><\/figure>\n<h2>MATELEC 2026 Figures<\/h2>\n<ul class=\"sv-cifras\">\n<li><b> +57.000<\/b> Attending professionals<\/li>\n<li><b> +800<\/b> Exhibitors (together with genera)<\/li>\n<li><b>26<\/b> Countries<\/li>\n<\/ul>\n<h2>Matelec 2026: dates and venue confirmed<\/h2>\n<p>In this post, you\u2019ll find the confirmed dates and venue, the event\u2019s sector focus, how Matelec fits into the 2026 \u201cecosystem,\u201d key takeaways from the 2025 edition (official figures), and a step-by-step guide to preparing your participation with a commercial mindset\u2014not just setting up a booth and calling it a day.<\/p>\n<h2>What is Matelec, and why it matters in 2026<\/h2>\n<p>Matelec positions itself as the international trade show for solutions in the electrical and electronics industry, organized by <strong>IFEMA Madrid<\/strong>, and operating in an increasingly \u201chybrid\u201d space that spans electrical installation, automation, control, digitalization, efficiency, power grids, electric mobility, and industrial applications.<\/p>\n<p>The 2026 edition cannot be understood without the broader framework of the International Week of Electrification and Decarbonization, conceived by IFEMA as a meeting point where public authorities, companies, and industry associations can exchange knowledge and build synergies.<\/p>\n<p>The key takeaway? IFEMA\u2019s own announcement sets the direction for the 2026 content agenda: process electrification, clean energy, self-consumption, energy storage, smart grids, and demand-side management, alongside automation, new materials, digitalization, energy efficiency, energy efficiency certificates (CAE), and infrastructure linked to decarbonization.<\/p>\n<h2>Matelec 2026 Dates and Venue<\/h2>\n<p><strong>Dates: November 24\u201326, 2026.<\/strong><br \/><strong>Hours: trade-only access, 10:00 a.m.\u20137:00 p.m.<\/strong><br \/><strong>Venue: IFEMA Madrid \u2013 exhibition center, Av. Parten\u00f3n 5, Madrid.<\/strong><br \/><strong>Planned halls: hall 7 and hall 8.<\/strong><\/p>\n<p>This matters if you\u2019re exhibiting, as it directly affects logistics, access points, visitor flow, and your strategic location within the venue. If your product requires a technical conversation to close the sale\u2014and at Matelec, that\u2019s usually the case\u2014being well positioned and having a booth that communicates clearly in the first three seconds makes a bigger difference than it may seem.<\/p>\n<h2>Official figures from Matelec 2025<\/h2>\n<p>Here\u2019s what you asked for: the 2025 figures, presented accurately and based on official sources.<\/p>\n<p>In 2025, IFEMA held the International Week of Electrification and Decarbonization (Genera + Matelec) alongside C&amp;R. According to the official summary published by IFEMA for Matelec:<\/p>\n<ul>\n<li>More than 102,000 trade professionals attended across the three events (Genera + Matelec + C&amp;R).<\/li>\n<li>Nearly 1,200 companies participated across the combined exhibitions.<\/li>\n<li>Within the Genera + Matelec umbrella, the events brought together over 800 exhibitors and 57,000 professional visitors.<\/li>\n<li>International attendance accounted for 10%, with visitors from 76 countries, broken down by region.<\/li>\n<\/ul>\n<p>As additional context from the same official report, IFEMA also shared figures for C&amp;R 2025: 45,000 trade professionals, more than 400 companies, and international participation from 88 countries.<\/p>\n<p>What this means for exhibitors: the \u201cecosystem\u201d format is more than just a slogan.<\/p>\n<p>In 2025, IFEMA explicitly described a mix of profiles\u2014manufacturers, installers, distributors, engineering firms, architects, specifiers, and public authorities\u2014that strengthens synergies and technology transfer.<\/p>\n<p>If you sell through professional channels (installers, integrators, engineering firms, or specifiers), this typically translates into higher-quality leads\u2014but it also requires a booth designed for conversation and live demos, not just brochures.<\/p>\n<h2>Exhibitor profile at Matelec 2026<\/h2>\n<p>Matelec is aimed at companies that provide solutions for the electrical and electronics industry, ranging from components and switchgear to automation, digitalization, and energy management. According to IFEMA, the exhibitor profile covers areas such as electrical installations; switchgear, devices, cables, and conductors; industrial electronics; home and building automation, as well as smart cities; telecommunications and networks; energy storage and self-consumption; lighting and illumination; digital factory solutions; automation applied to industry, processes, and energy; electric vehicles; medium-voltage equipment; and industrial energy control and management solutions.<\/p>\n<h2>How to exhibit at Matelec 2026<\/h2>\n<h3>1. Define your objective and target lead type before looking at square footage<\/h3>\n<p><strong>Before thinking about the booth, decide what you want to achieve:<\/strong><\/p>\n<ul>\n<li>Installer \/ integrator leads for volume sales<\/li>\n<li>engineering or specifier leads for project-based business<\/li>\n<li>partners or distribution channels<\/li>\n<li>meetings with manufacturers, utilities, EPCs, or public authorities<\/li>\n<\/ul>\n<p>This will determine whether you need a technical demo area, a meeting room, storage space, a small \u201cmicro-talk\u201d zone, or a very open island-style booth designed for high traffic.<\/p>\n<h3>2. Start the exhibitor application process through IFEMA<\/h3>\n<p><strong>The Matelec website includes a \u201cwant to exhibit\u201d section with a \u201cstart application\u201d button, which is the usual entry point for exhibitors.<\/strong><\/p>\n<p><strong>2026 deadlines:<\/strong> IFEMA has not yet published a specific 2026 deadline schedule on this page. For now, the correct approach is to treat deadlines as <strong>to be confirmed<\/strong> and rely on the exhibitor kit and official documentation, which the event updates on an ongoing basis.<\/p>\n<h3>3. Download the exhibitor kit and review key regulation<\/h3>\n<p><strong>In the exhibitor downloads section, you\u2019ll find documents such as:<\/strong><\/p>\n<ul>\n<li>General participation rules<\/li>\n<li>Practical safety guidelines for exhibitors<\/li>\n<li>The sustainable participation guide for exhibitors<\/li>\n<\/ul>\n<p>This isn\u2019t just bureaucracy\u2014it directly affects booth design (height limits, structures), on-site operations (safety requirements), and decisions around materials and waste management (sustainability).<\/p>\n<h3>4. Manage your participation through Zona Expo<\/h3>\n<p>IFEMA centralizes much of the operational management in Zona Expo, including service orders, upgrades, and overall participation management.<\/p>\n<p>If you\u2019re serious about exhibiting, it\u2019s best to access this platform early to avoid last-minute issues with electricity, rigging, internet, furniture, and other services.<\/p>\n<h3>5. Choose a booth format that\u2019s fast, scalable, and aligned with your sales approach<\/h3>\n<p><strong>There\u2019s no single formula, but in technical trade shows the following tends to work well:<\/strong><\/p>\n<ul>\n<li>an open booth (no physical barriers) if you\u2019re aiming for high conversation volume<\/li>\n<li>a visible demo (a working product) if you sell technology<\/li>\n<li>a meeting room if you sell projects rather than individual units<\/li>\n<li>one clear front-facing message: what you do + who it\u2019s for + the outcome<\/li>\n<\/ul>\n<p>If your value proposition is complex, avoid filling the booth with multiple claims. A better approach is one clear promise backed by three proofs: a demo, a case study, and a measurable result.<\/p>\n<h2>Sustainability: not as posturing, but as a competitive advantage<\/h2>\n<p><strong>IFEMA provides sustainability guidelines for both exhibitors and visitors, and these criteria are likely to become increasingly important\u2014covering materials, waste, logistics, and energy use.<\/strong><\/p>\n<p><strong>In practical terms, what can you do without overcomplicating things?<\/strong><\/p>\n<ul>\n<li>reuse your booth structure and prioritize modular systems<\/li>\n<li>use replaceable graphic panels instead of fully custom builds<\/li>\n<li>choose efficient, well-controlled lighting (less heat, more comfort)<\/li>\n<li>reduce printed brochures by using QR codes and downloadable content<\/li>\n<li>select recyclable or reusable materials<\/li>\n<\/ul>\n<p>Beyond aligning with the event\u2019s requirements, these choices also help reduce recurring costs if you exhibit multiple times a year.<\/p>\n<h2>If you\u2019re exhibiting, make sure your booth works for you<\/h2>\n<p>Exhibiting at Matelec can be highly profitable if your booth is designed as a sales tool: a clear message, visible demos, well-defined areas, and a comfortable setting for meaningful conversations and next steps.<\/p>\n<p>If you\u2019d like, at Servis we can help turn your objectives\u2014lead generation, meeting agendas, or product presentations\u2014into a booth design that works within IFEMA\u2019s real-world operational framework. The goal isn\u2019t t<\/p>\n<h2>Frequently asked questions about Matelec 2026<\/h2>\n<h3>Is Matelec 2026 for professionals only?<\/h3>\n<p>Yes. According to the event information, Matelec 2026 is a trade-only event, with professional access from 10:00 a.m. to 7:00 p.m.<\/p>\n<h3>How do I start the process to exhibit?<\/h3>\n<p>You can start from the \u201cwant to exhibit\u201d section on the official website, where you\u2019ll find the \u201cstart application\u201d button, exhibitor downloads, and access to Zona Expo.<\/p>\n<h3>What figures did the 2025 edition report?<\/h3>\n<p>According to the official figures, Genera + Matelec welcomed 57,000 trade professionals and more than 800 exhibitors, with 10% international participation from 76 countries. Held alongside C&amp;R, the combined events attracted over 102,000 visitors and nearly 1,200 companies.<\/p>\n<h2>Our Stands at Previous Editions of Genera and Matelec<\/h2>\n<p><strong>Contact us and receive a design proposal<\/strong><\/p>\n<div class=\"sv-galeria\" style=\"display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,220px),1fr));gap:clamp(8px,.8vw,14px);margin:1.2em 0 1.8em\">\n<figure style=\"margin:0;aspect-ratio:3\/2;border-radius:clamp(14px,1.2vw,22px);overflow:hidden;background:#F3F6F1\"><img src=\"https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA046-CR2025-2-scaled.jpg\" alt=\"Our Stands at Previous Editions of Genera and Matelec \u00b7 foto 1\" class=\"wp-image-51916\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:100%;max-width:none;object-fit:cover;border-radius:0\"><\/figure>\n<figure style=\"margin:0;aspect-ratio:3\/2;border-radius:clamp(14px,1.2vw,22px);overflow:hidden;background:#F3F6F1\"><img loading=\"lazy\" width=\"2560\" height=\"1826\" src=\"https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA125-CR2025-1-scaled.jpg\" alt=\"Our Stands at Previous Editions of Genera and Matelec \u00b7 foto 2\" class=\"wp-image-51912\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:100%;max-width:none;object-fit:cover;border-radius:0\" srcset=\"https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA125-CR2025-1-scaled.jpg 2560w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA125-CR2025-1-300x214.jpg 300w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA125-CR2025-1-1024x730.jpg 1024w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA125-CR2025-1-768x548.jpg 768w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA125-CR2025-1-1536x1095.jpg 1536w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA125-CR2025-1-2048x1461.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<figure style=\"margin:0;aspect-ratio:3\/2;border-radius:clamp(14px,1.2vw,22px);overflow:hidden;background:#F3F6F1\"><img loading=\"lazy\" width=\"2560\" height=\"1758\" src=\"https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA098-CR2025-1-scaled.jpg\" alt=\"Our Stands at Previous Editions of Genera and Matelec \u00b7 foto 3\" class=\"wp-image-51914\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:100%;max-width:none;object-fit:cover;border-radius:0\" srcset=\"https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA098-CR2025-1-scaled.jpg 2560w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA098-CR2025-1-300x206.jpg 300w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA098-CR2025-1-1024x703.jpg 1024w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA098-CR2025-1-768x527.jpg 768w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA098-CR2025-1-1536x1055.jpg 1536w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA098-CR2025-1-2048x1406.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<figure style=\"margin:0;aspect-ratio:3\/2;border-radius:clamp(14px,1.2vw,22px);overflow:hidden;background:#F3F6F1\"><img loading=\"lazy\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA145-CR2025-1-scaled.jpg\" alt=\"Our Stands at Previous Editions of Genera and Matelec \u00b7 foto 4\" class=\"wp-image-51916\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:100%;max-width:none;object-fit:cover;border-radius:0\" srcset=\"https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA145-CR2025-1-scaled.jpg 2560w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA145-CR2025-1-300x200.jpg 300w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA145-CR2025-1-1024x683.jpg 1024w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA145-CR2025-1-768x512.jpg 768w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA145-CR2025-1-1536x1024.jpg 1536w, https:\/\/www.serviscomplet.com\/wp-content\/uploads\/2025\/12\/VKFIRA145-CR2025-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<h3><\/h3>\n<p><strong>e una propuesta de dise\u00f1o\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matelec returns in 2026 as part of IFEMA Madrid\u2019s project that brings together Genera + Matelec within the International Week of Electrification and Decarbonization. The goal is clear: to bring everything driving the energy transition in industry and buildings into a single event\u2014from renewables and energy storage to electrification, automation, and digitalization.<\/p>\n","protected":false},"author":5,"featured_media":40804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[262],"tags":[],"class_list":["post-52374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-shows"],"_links":{"self":[{"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/posts\/52374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/comments?post=52374"}],"version-history":[{"count":3,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/posts\/52374\/revisions"}],"predecessor-version":[{"id":64320,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/posts\/52374\/revisions\/64320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/media\/40804"}],"wp:attachment":[{"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/media?parent=52374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/categories?post=52374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.serviscomplet.com\/en\/wp-json\/wp\/v2\/tags?post=52374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}