Your data.
Their hall.
Intelligence Brief
What happened
at MWC 2026
An analysis of Snowflake's competitive environment — who surrounded you, how your closest rivals positioned themselves, and what it means for 2027.
01 — MWC 2026 · Your corridor
Hall 7, zone 7A.
Who was next to you.
Zone 7A is one of the most eclectic zones in MWC — industrial giants, satellite companies, semiconductor leaders and data platforms sharing the same aisle. This is exactly what surrounded Snowflake's two stands at 7A10 and 7A14.
| Company | Revenue | Stand | Sector |
|---|---|---|---|
| Siemens AG | 7A12Ex | Industrial | |
| Nielsen Consumer | 7A13Ex | Analytics | |
| Snowflake ↗ | 7A10 + 7A14 | Data Cloud | |
| MDA Space | 7A9Ex | Defense & Space | |
| Skyworks | 7A33–34Ex | Semiconductors | |
| IDEMIA | 7A29–31Ex | Digital Security |
Hall 7 puts you alongside the industrial and hardware companies that are Snowflake's fastest-growing customer segment. Was that the intent going in?
Hall 7 · Zone 7A · Positions
02 — MWC 2026 · The revenue gap · Zone 7A
Revenue of immediate neighbours vs Snowflake
Siemens at €92.7B. Nielsen Consumer at €3.5B. MDA Space at €1.2B.
Snowflake's two Ex stands were surrounded by companies whose combined revenue dwarfs the entire cloud data market. Zone 7A excluding Snowflake: €184.9 billion — over 50 times Snowflake's own revenue.
Did the stand communicate "AI Data Cloud" before anyone spoke to you — or was the conversation doing that work?
03 — The hall decision
Your closest rivals
chose a different hall.
Databricks and SAP — the two platforms most directly competing with Snowflake for the same enterprise data budgets — both chose Hall 3 with PEx format at MWC 2026. Snowflake chose Hall 7 with Ex stands. Same event, same target audience, opposite positioning decisions.
Neither is right or wrong. It is a strategic choice that deserves a deliberate answer for 2027.
In 2027, with both halls on the table, which one tells the Snowflake story better?
04 — The strategic context
Zone 7A is where data
meets infrastructure.
Snowflake's two Ex stands placed them in a zone dominated by industrial giants and hardware companies. That is not a coincidence — MWC attendees who buy data infrastructure walk that aisle. The opportunity in 2027 is enormous.
The most industrial zone in Hall 7
Siemens, Corning, Skyworks and IDEMIA alongside Snowflake — companies building the physical layer that Snowflake's platform sits on top of.
Two stands, one story to tell
Stands at 7A10 and 7A14 — one on each side of the aisle. A rare setup that creates an immersive corridor. In 2027, that corridor could become a physical demonstration of the AI Data Cloud.
The AI Data Cloud needs a presence worthy of it
Every telco, every manufacturer and every connected-device company in that hall needs what Snowflake builds. The stand is the first proof point.
2027 is a bigger stage
Siemens, IDEMIA and Skyworks will be back. The industrial companies Snowflake wants as customers will walk the same aisle. The stand must make the case before anyone says hello.
The question for 2027
Snowflake grows at +29% a year.
Should the MWC stand
scale in the same proportion?
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