What do I consider when participating in the new hybrid trade shows?

By introducing the possibility of online access to a trade fair that is also on-site, many possibilities open up for exhibiting companies to reach a much wider audience. In addition to the new stand design and set-up that takes into account seating capacity, safety distances and hygiene protocols, you also need to think about activities and content that can attract visitors to your company in virtual mode. Your can produce a virtual video tour of the stand or an interactive company presentation. Another option is to sponsor or provide participants for seminars, panel discussions and lectures that take place during the trade show days, specially designed for online visitors.

But it is also possible to schedule business appointments with visitors who are unable to travel to the show, using platforms that allow personal interviews in a virtual environment.

At SERVIS, the new ways of doing things are already incorporated, thanks to the experience we have accumulated to advise you on any aspect of your participation in the new trade shows.