Barcelona Wine Week 2026

February 2 – 4, 2026, at Fira Barcelona, Montjuïc

Barcelona Wine Week 2025 in numbers

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Professional Visitors

Exhibition meter space

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Barcelona Wine Week 2026: the ultimate showcase for Spanish wine

Talking about wine in Spain means talking about culture, history, tradition, and shared moments. And if there’s one place where all that know-how and passion come together, it’s at Barcelona Wine Week. This event has become the go-to meeting point for wineries, winemakers, distributors, and wine lovers who want to explore the latest industry trends and unlock new business opportunities.

Barcelona Wine Week 2026 is already gearing up and promises to exceed all expectations. If you work in the wine industry, or if your company has something to offer the sector — whether it’s stand design, equipment, or tech solutions — this trade show is for you.

At Servis, we’ve been supporting brands and wineries at international trade fairs for over 60 years, and we want to help you get closer to this key event.

Join us to find out what makes this gathering so special and how you can use it to grow your business, connect with new clients, and strengthen your brand image.

What is Barcelona Wine Week?

Barcelona Wine Week (BWW) is without a doubt one of the most important trade shows for Spanish wine. It brings together hundreds of wineries, appellations of origin, distributors, sommeliers, specialized journalists, and international buyers.

More than just a wine fair, BWW is a true showcase of Spain’s potential. Over three days, the Fira de Barcelona Montjuïc venue is packed with tastings, talks, workshops, product launches, and networking spaces — all with one clear goal: to keep positioning Spanish wine as a global benchmark for quality and diversity.

The next edition will take place from February 2 to 4, 2026, with expectations to match last year’s figures and continue cementing its status as the must-attend event for the industry.

Main areas and highlights of Barcelona Wine Week 2026

One of the keys to Barcelona Wine Week’s success is how it structures its offer into themed areas, making the experience easier for visitors and multiplying opportunities for exhibitors. Here are the main zones:

BWW Lands: the heart of the show, highlighting Spain’s wine regions and appellations of origin.
BWW Brands: a space for established brands looking to strengthen their market position.
Complements & Tech: featuring technology solutions, equipment, packaging, accessories, and complementary services for wineries.
BWW Collectives & Impulse: dedicated to small projects, emerging wineries, and wine industry startups.
BW Hub: the knowledge hub, hosting talks and roundtables on topics like sustainability, digitalization, internationalization, and success stories.

This layout helps every professional navigate the fair and get the most out of their visit.

Key figures from Barcelona Wine Week 2024

To give you a sense of the scale of this event, here are the actual figures from the most recent edition held in 2025:

1,266 exhibiting wineries from 81 appellations of origin
30% growth compared to the previous edition
Over 25,700 professional visitors, with 20% coming from abroad
More than 13,000 scheduled B2B business meetings
Around 770 international importers hosted through the Hosted Buyers program
An estimated economic impact of 17 million euros for Barcelona
Approximately 360,000 glasses served during tastings and sampling sessions

These numbers confirm that BWW is not only a leading event in Spain but also a powerful international driver for the wine sector.

Why attend Barcelona Wine Week 2026?

If you run a winery, belong to an appellation of origin, work in distribution, are an industry influencer, or simply love wine culture, Barcelona Wine Week 2026 is a unique opportunity you shouldn’t miss. Here are some solid reasons to attend:

Meet face-to-face with international distributors and buyers
Showcase your latest products to a highly specialized professional audience
Take part in guided tastings and unique sensory experiences
Discover the trends that will shape the market in the coming years
Strengthen your brand image in a premium environment
Build commercial agreements and synergies with other industry professionals

Thanks to the Hosted Buyers program, the event also helps arrange pre-scheduled meetings with strategic buyers, boosting exhibitors’ return on investment.

Thinking about showcasing at Barcelona Wine Week 2026? Here’s what to keep in mind

If you’re planning to bring your winery or wine project to Barcelona Wine Week 2026, here are a few ideas and tips to help you get ready:

Be crystal clear about your goal

Before you book your space, think about what you want to achieve: are you launching a new wine? Expanding your commercial network? Building brand awareness? This will influence the type of booth you need, the promotional materials you bring, and even who should be there to greet visitors.

Choose your exhibition space wisely

Some areas get more foot traffic or are more closely tied to your segment — for example, BWW Lands if you want to highlight your appellation of origin. Ask early about availability, pricing, and location so you don’t miss out on the best spots.

Get your booth ready ahead of time

Pay attention to the design, lighting, and how easy it is for visitors to taste your wines. People really appreciate booths that are practical, welcoming, and make it easy to have a conversation. A clean, well-thought-out design projects professionalism and encourages people to stop by. At Servis, we can help you with the design, setup, and breakdown of your booth.

Train the team who will be working at your booth

It’s crucial that the people working your booth know your product range inside and out, can answer questions about production, origin, or pricing, and are able to communicate your winery’s philosophy clearly.

Stay on top of your meeting schedule

The show’s Hosted Buyers program lets you schedule appointments in advance. Take advantage of that to lay the groundwork with distributors or importers, and avoid leaving things to chance once you’re there.

Think about the experience

A memorable tasting, a thoughtful giveaway, or even a small interactive activity can make all the difference. People remember experiences, not just facts.

Think about the experience

From bottle transport to health permits, and even hiring support staff or translators — it’s best to have all of that sorted out weeks before the show.

Follow up properly afterward

Just as important as making connections at the show is following up afterward. Put together a lead follow-up plan so you don’t miss out on any opportunities.

Trends to watch for at BWW 2026

The 2026 edition of Barcelona Wine Week is already highlighting three major themes that will take center stage:

Sustainability: covering everything from vineyards to packaging, renewable energy, and waste management
Digitalization: including vineyard tech, traceability, e-commerce, and automation
Wine tourism: showcasing the winery visit experience as a way to build customer loyalty and diversify revenue streams

These focus areas will feature throughout the program of talks, workshops, and live demos, giving attendees plenty of inspiration to grow and evolve with the industry’s latest trends.

Practical tips for planning your visit

If you’re thinking about attending — whether you work in the industry or just want to see what’s happening in the world of wine — here are a few practical tips:

Book your accommodation early, since Barcelona attracts thousands of visitors during those days.
Plan your schedule to prioritize which areas of the show you want to explore.
Check out the official event app, which usually has maps, talk schedules, and activity listings.
If you’re coming from outside the city, take time to review directions to the venue and public transport options.
Don’t forget to bring business cards or contact info — networking opportunities are everywhere.

Final takeaway

Being part of Barcelona Wine Week means joining a community united by a shared passion: celebrating the quality and diversity of Spanish wine. It’s a place to learn, get inspired, and open up new opportunities for collaboration, all in an environment that values both tradition and the ability to adapt with the times.

At Servis, we believe that supporting our clients at events like this goes far beyond building a booth — it’s about helping their story, their product, and their vision of wine reach more people. And for us, that’s always a powerful motivation.

Want to learn more about how to get ready for BWW 2026?

Get in contact with us and receive a design proposal