At KubeCon 2025 London, we designed and built the JFrog stand, a 6×6 m² space conceived to stand out in a competitive technological environment. The navy blue overhead structure, with integrated green LED lighting around its entire perimeter, provided a highly recognizable visual presence from a distance. Above it, the JFrog logo and corporate claim were displayed on multiple sides, ensuring visibility from various points in the hall.

The stand’s design combined natural wood with gray-toned finishes and neon green details. One of the sides included a closed volume with a curved, glazed structure, creating a meeting room visually integrated into the whole, yet with a degree of privacy. Inside this area, white chairs with wooden legs and a central table decorated with corporate merchandise were arranged.

On the exterior, several interactive elements were incorporated, such as large-format screens, demonstration tables with computers, and digital signage. The walls also served as graphic support, with key messages and logos printed on vinyl. The space was completed with informal conversation areas, where rounded stools and low tables were placed, facilitating spontaneous meetings between attendees.

The entire assembly conveyed an image consistent with the JFrog brand: modern, accessible, and technological. A stand that combined functionality, visibility, and refined aesthetics, optimizing every square meter available.