For Datadog’s participation in KubeCon 2025 London, we designed and built a 36 m² stand that combined a striking aesthetic with a functional layout focused on visitor interaction. The space was articulated around a central, high-rise volume with curved shapes and a purple finish, which acted as a visual and organizational axis. This volume, backlit and topped with the Datadog logo, ensured maximum visibility from any point in the pavilion.

Around it, we distributed two interactive totems with 55-inch screens, designed to facilitate product demonstrations in an accessible and autonomous manner. In front of the central volume, we installed a semi-circular reception counter, also backlit, which served as the first point of contact with visitors. The interior layout of the stand was designed to encourage fluid movement and one-on-one conversations. We incorporated support areas and hidden storage to keep the space clean and organized throughout the fair.

The use of LED lighting, clean surfaces, and a color palette consistent with the brand identity reinforced Datadog’s technological and innovative character, creating a space that not only stood out visually, but also invited interaction and the discovery of solutions.