In the 2024 edition of the Alimentaria fair, we designed and produced a 5×5 meter stand for Calconut that stood out for its colorful aesthetics, brand clarity, and careful product display. The space was divided into two well-defined areas: one for visitor attention with a tasting counter, and another more relaxed area, designed for conversations and rest.

The counter, located at the front of the stand, incorporated the nut&me logo—Calconut’s consumer brand—on a white background, accompanied by a careful presentation of the products: from nut butters to healthy snacks. Just behind it, a double-height graphic background displayed full-color images of natural ingredients such as pistachios, almonds, and coconut, along with the Calconut and nut&me logos. A screen integrated into the panel played branded content.

The use of color played a fundamental role in the design: the floor alternated between purple and orange tones, creating a clear visual division between areas and reinforcing the brand identity. Spot lighting on the background and products ensured good visibility without saturating the space.

A 25 m² stand that took advantage of every corner to communicate, generate experience, and reinforce Calconut’s brand values with an attractive and coherent visual proposal.