The stand, located in Hall 5.2, was conceived as a large, open platform that combined live demonstrations, meeting areas, and technological interaction spaces. The layout promotes a natural flow of visitors between the different areas, with clean lines, large suspended structures, and lighting that reinforces HP’s visual identity.

At the heart of the stand were the HP Indigo V12 and 6K Digital Presses, the stars of the real-time printing demonstrations. Around them, different zones showcased HP’s ecosystem of solutions for labels and flexible packaging, also integrating areas dedicated to software, automation, and sustainability.

A highlight of the space was the Formula 1 simulator, an interactive attraction that symbolized the speed, precision, and innovation of HP technology. This element also served as a magnet for visitors, creating an immersive experience that linked emotion and technology.

The stand was built following the principles of efficiency, reuse, and sustainability that characterize Servis, under ISO 9001 and 14001 standards. Every detail, from the structure to the integration of the equipment, was planned to combine visual impact, safety, and respect for the environment.