Advanced Factories 2027

31 March to 2 April 2027 at Fira Barcelona, Gran Via

ADVANCED FACTORIES 2026 FIGURES

Attendees

Brands

Speakers

Advanced Factories 2027: everything you need to prepare your stand and stand out as an exhibitor

If you work in industry, technology or automation, add a new date to your calendar: Advanced Factories 2027, from 31 March to 2 April at Fira Barcelona – Gran Via. The trade fair will once again bring the manufacturing industry together around automation, robotics, artificial intelligence and Industry 4.0 technologies.

This article provides updated information to help you plan your participation as an exhibitor, including the actual 2026 figures and recommendations for designing a stand that appeals to technical professionals and decision-makers.

What is Advanced Factories 2027?

Advanced Factories is Southern Europe’s leading event for discovering solutions in industrial automation, robotics, artificial intelligence, machine vision, systems integration, industrial software, IoT, cybersecurity, additive manufacturing and energy efficiency.

The exhibition is complemented by the Industry 4.0 Congress, which covers real-world digitalisation and automation cases in sectors including automotive, food and beverage, metals, health and pharma, logistics, electronics, textiles, energy and capital goods. The detailed 2027 programme has not yet been published.

When and where will the next Advanced Factories take place?

The next edition of Advanced Factories will take place from 31 March to 2 April 2027 at Fira Barcelona – Gran Via venue in L’Hospitalet de Llobregat. The dates and venue have been confirmed by the organiser; 2027 opening hours have not yet been published, so check the official website before planning visits, accreditation and logistics.

What results did the previous edition (2026) achieve?

Advanced Factories 2026 closed its tenth edition with 34,657 industrial professionals, 758 exhibiting companies and 436 national and international speakers at the Industry 4.0 Congress. The organiser also reported 1,697 innovations and technology solutions, 217 industrial case studies and an economic impact of EUR 91 million in Barcelona.

What type of visitor can you expect in 2027?

Advanced Factories attracts professionals focused on modernising plants and production processes: plant, production and maintenance managers; engineers; IT/OT experts; CIOs, COOs and CTOs; business unit directors; integrators; consultants and procurement managers. For an exhibitor, this means speaking with people who evaluate, recommend or decide on industrial investments and who look for specific applications, returns and integration capabilities.

What activities complement the exhibition in 2027?

Alongside the exhibition area, Advanced Factories offers a programme of knowledge, demonstrations and networking. For 2027, the organiser retains the following main pillars:

The Industry 4.0 Congress, with sessions on automation, robotics, AI and data science, integrated systems, advanced manufacturing, Worker 5.0 and sustainability.
Specialist forums and meetings for plant managers, CIOs, industrial cybersecurity, artificial intelligence, 3D printing, intralogistics and talent.
The Factory Innovation Theatre, designed to showcase exhibitor solutions and innovations.
The Industry Startup Forum, Factories of the Future Awards and business networking activities.

The specific 2027 agenda and calls will be published progressively; confirm each format and deadline before committing to an activity.

Are you considering exhibiting at Advanced Factories 2027?

If you are considering exhibiting at Advanced Factories 2027, first assess whether the visitor profile and represented sectors match your commercial objectives. This roadmap will help you decide:

Review the exhibitor information. Check the official event website, the 2026 report and the participation kit when the 2027 version becomes available.
Study the 2026 edition. Review the exhibitor directory, showcased solutions and congress cases to identify competitors, partners and opportunities to differentiate your brand.
Set measurable objectives. Define targets for qualified leads, meetings, demonstrations, awareness or product launches before choosing your floor space and format.
Request availability early. The organiser offers Partner, Exhibitor and Newcomer options; ask for current 2027 terms, locations, included services and contractual schedule.

Tips if you decide to exhibit in 2027

If you want to exhibit at Advanced Factories 2027, prepare the project well in advance and link every stand decision to a commercial objective:

Book and validate terms: ask the organiser about availability, participation options and 2027 contractual deadlines; detailed official cut-off dates have not yet been published.
Design for demonstrations: allow safe areas for robots, cobots, equipment, screens or demonstrations while keeping circulation clear.
Explain the value in seconds: show which industrial problem you solve, how your solution integrates and how it improves productivity, quality, safety or sustainability.
Schedule meetings: activate pre-event campaigns with clients, distributors and integrators and provide quiet areas for technical discussions.
Prepare the team: align messaging, lead qualification, demonstration protocols and answers to technical questions.
Measure and follow up: record each contact’s source and interest and begin commercial follow-up immediately after the event.

At Servis, we design and build stands that turn each brand’s technology proposition into a clear, functional and results-oriented experience.

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What worked for exhibitors in 2026?

The 2026 edition showed that the most engaging proposals connect technology with an industrial challenge through easy-to-understand demonstrations. Among the 1,697 innovations reported by the organiser, highlights included automation, collaborative and mobile robotics, AI applied to plants, IT/OT integration, digital twins, machine vision, cybersecurity and energy efficiency.

Live demonstrations: let visitors assess movement, cycle times and ease of use.
Application cases: place the solution in real processes and make it easier to discuss results.
Visible data: helps explain productivity, quality, consumption, maintenance or return on investment.

For 2027, plan a stand where visitors can understand, compare and experience your solution without obstructing movement through the space.

Take the next step with your brand at Advanced Factories 2027

From 31 March to 2 April, Advanced Factories 2027 will bring together the industrial community seeking to automate, digitalise and improve its factories. A well-planned participation can become a powerful tool for lead generation, visibility and industry positioning.

At Servis, we have spent more than 60 years supporting industrial companies at professional trade fairs. We design, produce and install functional, attractive and strategic stands, prepared for technical demonstrations, meetings and consistent brand communication.