FITUR 2026

January 21–25 at IFEMA Madrid

Fitur 2025 figures

Professional Visitors

Companies

Exhibitors

Fitur 2026: Everything you need to know to make the most of the world’s leading tourism fair

Fitur 2026 is already gearing up for its next edition, and all signs point to it being one of the most ambitious yet. From January 21 to 25, 2026, IFEMA Madrid will once again become the global hub of the tourism industry. Whether you’re thinking about exhibiting or just want to stay on top of the latest trends in the sector, this post is for you!

Key information about Fitur 2026

Full name: International Tourism Trade Fair (Fitur)
Dates: January 21–25, 2026
Location: IFEMA Madrid, Spain
Edition: 46th edition
Organizer: IFEMA Madrid
Target audience: Tourism industry professionals during the first three days; general public over the weekend
Partner country for Fitur 2026: Mexico
Main themes: Innovation, sustainability, digitalization, accessibility, cruise tourism, film tourism, diversity, and inclusion

Facts that prove Fitur’s success

If we take a look at the results from the previous edition, Fitur 2025 broke some impressive records:

Over 255,000 visitors, including both industry professionals and the general public
Nearly 155,000 accredited professionals
9,500 companies represented across 884 main exhibitors
Participation from 156 countries and 101 official delegations
Nine IFEMA Madrid halls occupied, covering 200,000 square meters of exhibition space
An estimated economic impact of €445 million in Madrid

These figures highlight Fitur’s incredible potential as a platform to build strategic partnerships, discover new trends, and strengthen brand presence on a global scale.

What can we expect from Fitur 2026?

Mexico will be the Partner Country for this edition, promising a strong showcase of culture, traditions, gastronomy, and tourist destinations throughout IFEMA’s exhibition halls. This partnership will offer visitors new business opportunities and open doors to the Latin American market, which is becoming increasingly influential in the tourism industry.

The fair will be organized into specialized areas that reflect the trends redefining tourism worldwide:

Fitur TechY: cutting-edge technology for tourism, featuring AI, blockchain, and big data
Fitur Know-How & Export: internationalization of tourism businesses and success stories
Fitur LGBT+: inclusive tourism focused on diversity and respect
Fitur Talent: attracting and developing tourism talent to meet new industry challenges
Fitur Screen: film tourism as a driver for destination promotion
Fitur 4All: accessible tourism for all, promoting social inclusion
Fitur Cruises: everything about the booming cruise industry, from routes to maritime experiences

Why should you take part in Fitur 2026?

1. Direct access to thousands of industry professionals

From travel agencies, tour operators, and tourism boards to innovation experts — everyone is looking for new opportunities to grow and collaborate.

2. Innovation and future trends

Digitalization, sustainable tourism, and smart destination management will be at the heart of the conversation. Attending Fitur will give you first-hand insight into the solutions that will shape the future of the industry.

3. International brand positioning

Showcasing your offering at an event of this scale gives you unparalleled visibility among a highly qualified and global audience.

4. Effective networking and business opportunities

B2B meeting agendas, themed forums, and networking activities make it easy to connect directly with potential clients and strategic partners.

5. Inspiration and learning

Each day will be packed with conferences, workshops, and presentations showcasing best practices, success stories, and fresh ideas to help transform the tourism industry.

How to get ready for Fitur 2026

Book your space as early as possible: The best locations sell out fast. The sooner you confirm, the more options you’ll have to secure a strategic spot at the venue. You can book your space through this link.
Design an impactful and functional booth: A well-designed booth should reflect your brand’s identity, feel welcoming, and encourage business interactions. At Servis, we help you create spaces that captivate and communicate.
Plan your pre-event marketing strategy: Promote your participation across your digital channels, build excitement, and schedule meetings in advance. Don’t leave your visibility to chance.
Train and motivate your team: Make sure your staff is well-informed about your products or services and ready to generate qualified leads while representing your brand professionally.
Host special events at your booth: From product launches to tastings or interactive experiences, any added-value activity will help you stand out.

What you can’t miss at Fitur 2026

Conferences and sessions with international experts in innovation, sustainability, and new technologies
Presentations of emerging destinations looking to make their mark on the global market
Exclusive networking activities to connect with industry leaders
Awards and recognitions for best practices and innovative tourism projects
Experience areas where you can try out immersive technologies applied to tourism

Conclusion: Fitur 2026, the must-attend event for the tourism industry

Securing your participation in FITUR 2026 is betting on the growth and innovation of your brand. This event is the perfect opportunity to showcase your value proposition, expand your network, and discover the trends that will shape the future of tourism.

At Servis, we specialize in designing stands that make an impact. We create spaces that connect, inspire, and maximize business opportunities.

Contact us and receive a design proposal