IAAPA 2025

September 23–26, Fira Barcelona, Gran Via, Barcelona

IAAPA 2024 Amsterdam Stats

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IAAPA 2025: The must-attend event for professionals in the attractions and entertainment industry

Can you imagine a place where the latest innovations in theme parks, cutting-edge technology, and top-level networking all come together? That place is real—it’s called IAAPA 2025. This event is the most important annual gathering for professionals in the attractions and leisure industry across Europe.

What is IAAPA Expo Europe?

Organized by the International Association of Amusement Parks and Attractions (IAAPA), IAAPA Expo Europe is the largest and most influential trade show for the leisure industry in the EMEA region (Europe, the Middle East, and Africa). Every year, thousands of industry professionals come together to explore the latest developments in attractions, services, space design, guest management, and entertainment technology.

The 2024 edition, held in Amsterdam, welcomed over 17,000 attendees and 680 exhibitors. Expectations for 2025 are even higher, thanks in part to Barcelona’s appeal as a host city and the wide range of sectors represented at the event—from water parks and zoos to escape rooms, simulators, and immersive experiences.

Why should you attend IAAPA 2025?

1. A world-class trade show floo

The expo brings together hundreds of companies showcasing their solutions, products, and technological advancements. From prototypes of new attractions to smart ticketing and access control systems, it’s the perfect place to explore opportunities and discover what’s set to shape the future of the industry.

2. Learning from international experts

IAAPA Expo Europe is also about knowledge. Throughout the event, there are more than 60 educational sessions, including workshops, panels, talks, and live demonstrations. Topics range from sustainable operations and enhancing guest experience to new monetization strategies and the use of artificial intelligence in entertainment.

3. Networking that drives your business forward

It’s the perfect place to connect with buyers, designers, operators, investors, and other key players in the industry. From formal and informal meetups to speed meetings, social events, and technical tours, the show offers countless opportunities to exchange ideas and spark new business opportunities.

4. The perfect setting: Barcelona

Barcelona isn’t just a top tourist destination—it’s also a major business and logistics hub. Its international connectivity, combined with the state-of-the-art facilities at Fira Barcelona Gran Via, make it the ideal location for a trade show of this scale.

Key Facts About IAAPA 2025

Dates: September 22–25, 2025 (trade show floor open from September 24–25)
Location: Fira Barcelona Gran Via
Expected Exhibitors: Over 500 (based on previous years)
Estimated Attendance: More than 15,000 industry professionals (based on 2024 figures)
Highlights: Themed zones, tech demos, networking areas, and educational sessions

How to Get Ready to Exhibit

If you’re planning to exhibit, early preparation is key:

Book your space as early as possible to secure a prime location.
Design a booth that reflects your brand and stands out to attendees.
Train your sales team to clearly communicate your value proposition.
Promote your presence ahead of the event through social media, newsletters, and your own channels.
Plan live demos or presentations to attract attention and draw visitors to your booth.

At Servis, we can take care of the design, production, and setup of your stand—so you can focus on creating business opportunities.

Highlights at IAAPA Expo Europe 2025

Beyond the trade show floor, IAAPA offers a wide range of side events that enhance the attendee experience:

IAAPA Theatre – The main stage for keynotes and high-level presentations.
Technical Tours – Behind-the-scenes visits to iconic local attractions to see how they operate.
IAAPA Awards – A ceremony recognizing excellence in innovation, sustainability, and guest experience.
Social Events – Networking-friendly gatherings like cocktail receptions, themed dinners, and parties.

These activities are designed to maximize learning, spark inspiration, and create valuable connections among industry professionals.

Conclusion

IAAPA 2025 isn’t just a trade show—it’s the ultimate showcase for the future of leisure and entertainment. Being part of it means getting inspired, growing your business, connecting with industry leaders, and staying on top of the latest trends. And if you want your presence to truly stand out, we’re here to help you design a space that reflects the strength of your brand.

Get ready for an unforgettable experience in Barcelona—and take your business to the next level!

Get in touch with us and receive a custom design proposal