Spain's Tourism Trade Shows 2026
The year 2026 is packed with key industry events for destinations, hotels, travel agencies, DMCs, and service providers. We’ve brought together all confirmed and pending dates in one comprehensive calendar, so you can plan your team, schedule, and production with no surprises.
Table of contents
Throughout the article, you’ll find the main focus of each trade show — MICE, innovation, domestic tourism, wellness, gastronomy, and more. When official dates haven’t been confirmed yet, we include the expected month and the most reliable available source, so you can make informed and realistic planning decisions
Major tourism trade shows in 2026
January
fitur 2026
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Dates: January 21–25, 2026
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Location: IFEMA Madrid
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Description:
FITUR is the most important tourism trade fair in the Spanish-speaking world and one of the largest globally in terms of exhibitors and professional visitors. It brings together destinations, travel agencies, airlines, hotel groups, and tech companies in a major showcase of tourism innovation. It serves as a key B2B meeting point for the industry and also hosts sessions on sustainability, digital transformation, and global trends.
February
Navartur 2026
- Dates: February 20–22, 2026
- Location: Baluarte – Navarra Conference and Auditorium Center, Pamplona
- Description:
NAVARTUR celebrates its 20th edition as the leading inland tourism fair in northern Spain. It attracts both end consumers and industry professionals, featuring national destinations, rural experiences, gastronomy, and active tourism. The event is highly focused on travelers seeking weekend getaways, sustainable options, and local tourism experiences.
March
B-travel 2026
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Dates: March 20–22, 2026
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Location: Fira de Barcelona – Montjuïc Venue
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Description: B-Travel is Catalonia’s major tourism fair for the general public. Its focus is on experience — personalized trips, cultural, culinary, and wellness getaways. It brings together travel agencies, tourism offices, and brands looking to connect with travelers through activities, tastings, and interactive presentations.
May
Aratur 2026
- Dates: May 15–17, 2026
- Location: Zaragoza Conference Center
- Description: ARATUR has established itself as one of the most comprehensive fairs dedicated to domestic tourism. It promotes rural, mountain, and family destinations, with a strong focus on sustainability, adventure tourism, and authentic experiences. It’s an ideal event for exhibitors looking to connect directly with the general public in a welcoming and participatory environment.
June
Tur expo galicia 2026
- Dates: June 4–7, 2026
- Location: Feira Internacional de Galicia ABANCA
- Description: Held at the Feira Internacional de Galicia ABANCA venue, this fair brings together tourism, culture, and Galician gastronomy. It features live cooking shows, destination presentations, and networking opportunities for industry professionals. The event serves as a showcase for Galicia’s tourism and agri-food potential.
November
Intur 2026
- Dates: November 12–15, 2026
- Location: Feria de Valladolid
- Description: INTUR (International Inland Tourism Fair) is a well-established event that promotes cultural, rural, and experiential tourism. It combines professional sessions with public activities and meetings between tour operators, rural accommodations, and emerging destinations.
Ibtm world 2026
- Dates: November 17–19, 2026
- Location: Fira de Barcelona – Gran Via (to be confirmed)
- Description: IBTM World is the leading international trade fair dedicated to business travel and events. It brings together conference organizers, agencies, destinations, and tech companies. It’s a must-attend event for the MICE sector, where thousands of B2B meetings are held each year.
International tourism trade shows in 2026
Itb berlin
- Dates: March 3–5, 2026
- Location: Messe Berlin – Germany
- Description: ITB Berlin is the world’s leading tourism trade fair. Held at Messe Berlin, it brings together more than 10,000 exhibitors from 180 countries. Its focus is on professional (B2B) tourism, with extensive sections dedicated to destinations, tour operators, technology, MICE, sustainability, and luxury travel. ITB serves as the global benchmark for the industry, where key strategies and trends are defined.
Arabian travel market (ATM)
- Dates: May 4–7, 2026
- Location: Dubai World Trade Centre – Dubai, UAE
- Description: ATM Dubai is the leading tourism trade fair in the Middle East. Held at the Dubai World Trade Centre, it connects international destinations with buyers from the Gulf, Africa, and Asia.
Its main focus areas include luxury tourism, hotel innovation, sustainability, and corporate travel.
World travel market (WTM)
- Dates: (official confirmation pending)
- Location: ExCeL London – United Kingdom
- Description: WTM London, held at the modern ExCeL London venue, is one of the world’s largest international tourism trade shows alongside ITB.
It offers three intensive days of networking, presentations, conferences, and business meetings.
It’s where global destinations and brands negotiate deals, launch products, and forge strategic partnerships.
How to get ready for a tourism trade show
Taking part in a tourism trade show isn’t just about booking space — it requires strategy, design, and a setup that aligns with your brand identity.Here are some practical tips we share at Servis, based on more than 60 years of experience building exhibition stands:
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Set clear objectives. Are you looking to attract new clients, strengthen institutional relationships, or launch a new product line?
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Design your stand with purpose. It’s not just about looking good — your stand should reflect your destination’s or company’s identity and encourage conversation. Click the button below and we’ll help you design a stand with clear, strategic goals.
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Leverage the power of data. Use tracking tools (like CRMs or smart QR codes) to measure the event’s real ROI.
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Think sustainability from the start. Use reusable materials and plan your transport efficiently to minimize emissions.
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Train your team. The attitude and communication of your booth staff make all the difference — first impressions still matter the most.
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Close deals efficiently. Prepare offers or materials that make post-event follow-up easier — many opportunities are lost due to lack of follow-through.
Quick checklist for your participation
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Space reservation: try to secure your location 8–10 months in advance for major trade shows (Fitur, ITB Berlin, IBTM, etc.).
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Stand provider: contact a reliable stand supplier. Many companies offer this service, but not all can deliver effectively. At Servis, we can ensure your participation is smooth and successful from start to finish.
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Operations: access, electricity, height limits, loading and unloading, handling, and storage.
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Sustainability: prioritize reusable systems, modular graphics, and materials with a clear end-of-life cycle.
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Lead generation: prepare digital scanning/contact tools and a script for qualifying leads.
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Post-show follow-up: schedule follow-ups within 72 hours — that’s where your ROI is truly achieved.
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