Salon Gourmets 2026

April 13–16, 2026 at IFEMA, Madrid

DATES SALÓN GOURMETS 2025

Exhibitors

Professional Visitors

Products

What is Salón Gourmets and why it matters if you're an exhibitor

Salón Gourmets is Europe’s leading trade fair for high-end food and beverages—an annual meeting point for professionals in the HORECA sector, gourmet retail, distribution, and import/export. IFEMA also describes it as “Europe’s leading fair for premium quality,” underlining its strong position on the international trade show calendar.

For premium brands, DO/IGP producers, artisans, and wineries, exhibiting at Salón Gourmets is a direct gateway to B2B visibility and sales. In this guide, you’ll find official info, schedules, pricing, and key figures to help you plan your presence with confidence and no surprises.

Dates, venue, schedule, and pricing

The next edition, 39th Salón Gourmets, will take place from April 13 to 16, 2026 at IFEMA Madrid. This has been confirmed by both the official event website and the technical information sheet.

Official hours: 10:00 AM–7:00 PM (Monday to Wednesday) and 10:00 AM–5:00 PM (Thursday).
Planned halls and exhibition space: Halls 3 to 8 with 72,000 m² of exhibition area.
Admission: Trade only, with accreditation required. Entry is not allowed for anyone under 18, including infants.
Reference ticket prices (2025, official): €60 online / €85 at IFEMA (1-day pass) and €100 online / €130 at IFEMA (4-day pass). Prices may change for 2026, but these give you a good idea of the range.

Áreas y actividades destacadas

Specialized zones and curated routes that the organizers consistently feature year after year:

Wine Tunnel and EVOO Tunnel – professional tasting routes focused on wine and extra virgin olive oil.
Cheese Tunnel and GourmetQuesos Area – key spaces for the artisan and gourmet cheese industry.
Innovation Area – showcasing new products and market trends.

Signature activities and competitions (part of the official program):

Ham Carving Competition / Dehesa de Extremadura
Spanish National Sommelier Championship – Tierra de Sabor
Oyster Opening Championship – Écailleurs
Other contests and showcookings sponsored by brands and protected designations of origin.

Pro tip: If your offering aligns with any of these activities, make sure to book your space early and tailor your stand’s message to match the visitor flow around each area.

Beneficios de exponer y perfil de visitante

Exhibiting at Salón Gourmets means getting direct access to key decision-makers across the entire food and beverage value chain. According to the organizers, the fair attracts professionals from over 90 countries, reinforcing its international reach.

117,969 professional visitors in total, including 19,264 international attendees representing 90 different countries.
Strong international presence, driven by the Hosted Buyers program organized with ICEX and MAPA (Spain Food Nation), which brought in 300 international buyers and led to 6,482 business meetings at the Business Center.
The audience is mainly made up of buyers from the HORECA sector, food distributors, gourmet retailers, and supermarket chains, along with importers and exporters looking for premium products.
The fair is a dedicated space for gastronomy, hospitality, and food industry professionals, with no access for the general public or anyone under 18.

Tips for exhibitors and visitors

If you’re planning to attend Iberzoo, it’s a good idea to plan ahead. Here are some key tips to help you get the most out of the event:

Book your space early: The fair takes up six halls at IFEMA Madrid and brings together over 2,000 exhibitors. Booking your stand in advance is essential to secure a good location and allow time to coordinate technical services from IFEMA (electricity, internet, cleaning, furniture, etc.).
Set clear goals: Before designing your stand or planning tastings, define specific objectives:
- Number of meetings with distributors or clients.
- Entry into new international markets.
- Launching a new product in the Innovation Area.
This will help you focus your efforts and resources where they matter most.
Design an effective stand: With 72,000 m² of exhibition space, standing out is essential. A good stand should be:
- Visually appealing: eye-catching with a clear message in just a few seconds.
- Functional: with space for tastings and meetings.
- Efficient: with storage and support areas tucked away.
A well-designed stand helps attract professional visitors and builds trust with international buyers.
Prepare pre-show marketing:
- Announce your participation early on social media, in newsletters, and in trade publications.
- Always include your hall and stand number to make it easy for visitors to find you.
- If you’re launching a new product, consider entering it in the Innovation Area or official competitions, which offer great exposure.
Take advantage of side events: The fair features specialty tunnels (wine, EVOO, cheese) and high-profile competitions like the Ham Carving Championship and National Sommelier Championship. Being part of these events or aligning your brand with them can significantly boost your visibility.

Final takeaway

Salón Gourmets 2026 will once again be the leading showcase for premium food and beverages in Europe. With dates, schedules, and figures already confirmed, now’s the time to take action and prepare your participation strategically: book your space early, define clear goals, design a stand that’s both eye-catching and functional, promote your presence, and measure your results after the show.

At Servis, we offer our full expertise in stand design, construction, and management at IFEMA, so you can focus on meeting buyers and making the most of a trade show that generates millions in business every year.