What should be considered when designing a trade show stand?

There are several factors to consider when designing a trade show stand. Clearly conceptualizing the space is essential in order to convey a message that aligns with the mission, vision, and values of any brand.

Designing a successful trade show stand requires considering various factors, from space conceptualization to the arrangement of elements and the use of technology. This article explores the keys to creating attractive and functional stands, highlighting the importance of creativity, strategy, and a European perspective in design. At Servis, we focus on clarifying our clients’ goals, enhancing face-to-face relationships, and staying at the forefront of European trends to offer unique and effective solutions in trade show stand design.

There are several factors to consider when designing a trade show stand. Clearly conceptualizing the space is essential to convey a message that aligns with the mission, vision, and values of any brand. Planning is key to ensuring everything functions properly and each element serves its specific purpose.

Key factors for designing a trade show stand

Beyond the available budget and the interpersonal interactions that will take place at the stand (how visitors will be attended to, whether there will be a place to sit and close a deal, how products will be displayed attractively…), the layout of the stand’s elements must have an appealing and clear design.

Additionally, it’s crucial to consider the lighting and colors of the stand, as they can influence visitors’ perception and the way they interact with the space.

Trade show stand design: creativity and Strategy

The creative team tasked with designing a trade show stand must develop a story that effectively communicates, with a limited set of resources, what each customer feels and does. Creativity is essential to stand out from the crowd of exhibitors and capture visitors’ attention from the very first moment.

Everything in the stand should serve to reinforce the brand image and attract attention without distorting the message being conveyed. The arrangement of products, materials used, and decorative elements must align with the corporate identity and marketing objectives.

The incorporation of technology can be a great ally in stand design. Interactive screens, augmented reality, and other technological innovations can provide unique experiences for visitors and make the stand memorable.

At Servis, we always work around three main pillars when designing a trade show stand:

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Use of Technology in Stand Design

Our approach to trade show stand design

At Servis Complet, we always work around three main pillars when designing a trade show stand:

Clarity in the objective

Having a clear understanding of what our client wants to happen in their space at all times. This includes everything from the first visual contact to the more detailed interactions. Every element must be designed to serve a specific purpose and contribute to the final objective.
Boost relationships

Enhancing face-to-face relationships with visitors is crucial. A good stand design should facilitate these interactions, creating comfortable and welcoming spaces where productive conversations and business deals can take place.
European Vision

Maintaining a European vision means staying informed about the trends and standards of the European market, ensuring that the stand design not only meets local expectations but also stands out on an international level.