At the 2024 edition of the Alimentaria trade show, we designed and produced a 5×5 meter booth for Calconut that stood out for its vibrant aesthetic, strong brand presence, and thoughtful product display. The space was divided into two clearly defined areas: one for greeting visitors and offering samples, and another more relaxed section designed for conversations and downtime.
The front counter featured the nut&me logo — Calconut’s consumer brand — set against a clean white background, with a carefully arranged display of products ranging from nut butters to healthy snacks. Right behind it, a double-height graphic backdrop showcased full-color images of natural ingredients like pistachios, almonds, and coconut, alongside the Calconut and nut&me logos. An integrated screen displayed branded video content.
Color played a key role in the design: the flooring alternated between shades of purple and orange, creating a clear visual division between areas while reinforcing the brand’s identity. Targeted lighting on the backdrop and products ensured visibility without overwhelming the space.
This 25 m² booth made the most of every corner to communicate, create an experience, and reinforce Calconut’s brand values through a visually striking and cohesive design.
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