HP - LABELEXPO 2025

The booth, located in Hall 5.2, was conceived as a large open platform combining live demonstrations, meeting areas, and interactive technology zones. The layout encouraged a natural flow of visitors between different sections, featuring clean lines, large suspended structures, and lighting that reinforced HP’s visual identity.

At the heart of the stand were the HP Indigo V12 and 6K Digital Presses — the stars of the live printing demonstrations. Surrounding them, various areas showcased HP’s ecosystem of solutions for labels and flexible packaging, also incorporating spaces dedicated to software, automation, and sustainability.

A highlight of the space was the Formula 1 simulator — an interactive attraction symbolizing the speed, precision, and innovation of HP technology. This feature served as a magnet for visitors, creating an immersive experience that blended excitement and technology.

The booth was built following Servis’s core principles of efficiency, reuse, and sustainability, under ISO 9001 and 14001 standards. Every detail — from the structure to the integration of equipment — was carefully planned to balance visual impact, safety, and environmental responsibility.