JFROG- Kubecon 2025

At KubeCon 2025 in London, we designed and built JFrog’s exhibition stand—a 6×6 sqm space crafted to stand out in a competitive, tech-driven environment. The standout feature was an overhead navy-blue structure, outlined with integrated green LED lighting that made the stand easily recognizable from afar. Displayed prominently on multiple sides were the JFrog logo and its corporate tagline, ensuring visibility from different vantage points within the venue.

The stand’s design featured a blend of natural wood, soft gray finishes, and neon green accents. One side incorporated an enclosed, curved, glass-walled volume that served as a meeting room—visually connected to the overall design yet offering a degree of privacy. Inside, white chairs with wooden legs surrounded a central table decorated with branded merchandise.

On the exterior, several interactive elements were integrated, including large-format screens, demo tables with computers, and digital signage. The walls doubled as graphic backdrops, with key messages and logos printed on vinyl. The space also included informal seating areas with rounded stools and low tables, encouraging spontaneous conversations among attendees.

Altogether, the stand embodied JFrog’s brand identity: modern, approachable, and tech-savvy. It was a well-balanced space that combined functionality, visual impact, and refined aesthetics—making the most of every square meter.