CPHI 2026

October 6–8, 2026 – Fiera Milano

CPHI 2025 Figures

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CPHI 2026: Dates, What to Expect, and How to Prepare Your Booth

CPHI Worldwide is the leading international trade show for the pharmaceutical industry. It brings together manufacturers, suppliers, CDMOs, pharma tech companies, machinery providers, excipient and packaging specialists, bioproduction firms, and contract service partners—in short, the entire pharma ecosystem under one roof.

The 2026 edition—known as ‘CPHI 2026’—will take place in Milan, Italy, and offers an exceptional opportunity for companies seeking global visibility, international partnerships, new clients, and access to key strategic markets. It’s the perfect platform to grow, innovate, and connect at scale.

Simply put, if your company plays any role in the pharma value chain, CPHI 2026 is pretty much a must-attend event.”

Key Dates, Venue, and Essential Information about CPHI 2026

Dates:
October 6–8, 2026.

Venue:
Fiera Milano (Milan, Italy).

What it is:
The leading international trade show for the pharmaceutical and biopharma sectors: APIs, CDMOs, machinery, packaging, excipients, formulation, services, technology solutions, and innovation.

Global overview:
An international-scale event that brings together companies and attendees from numerous countries seeking partnerships, suppliers, and global business opportunities.

Expected scale:
More than 62,000 professional visitors and around 2,400 expected exhibitors.

It’s the heart of the event and Europe’s largest showcase of:

Large-format and superwide-format digital printing
Screen printing and hybrid technologies
Direct-to-garment and transfer textile printing
Materials, substrates, inks, software, automation, and finishing

FESPA itself expects 500+ exhibitors in 2026, showcasing printing and signage technologies, materials, and applications.

Sectors and Zones at CPHI 2026

According to the official website, the show is organized into “Established Zones” and “New Zones”, helping visitors navigate the event and enabling exhibitors to position themselves where their target audience is.

APIs
Bioproduction
Contract services (CDMO, CMO, CRO, etc.)
CRO
Excipients
Fine chemicals
Finished dosage
Integrated pharma
Machinery & equipment
Natural extracts
Packaging & drug delivery

AI & Tech
Contamination Control
Cold Chain & Logistics
Labelling

The CPHI ecosystem is also complemented by well-established “sister” brands that are typically integrated into the European edition:

P-MEC: pharmaceutical machinery and technology.
iCSE: outsourcing, CROs, and contract services.
FDF: finished dosage forms.
BioProduction: bioprocessing and bio manufacturing.

For an exhibitor, choosing the right zone is essential, as it directly influences the type of traffic you’ll receive and the visitor profiles you’ll interact with.

Exhibitor Profile at CPHI 2026

At CPHI Milan 2026 you’ll find, among others:

Manufacturers of APIs and excipients
Companies specializing in fine chemicals and custom synthesis
CDMOs and CMOs (contract development and manufacturing)
Laboratories producing generics, branded medicines, and OTC products
Companies in bioproduction and biotherapies
Suppliers of equipment and machinery for production, packaging, quality control, and more
Companies focused on packaging, serialization, track & trace, and drug delivery
Providers of IT, digital health, and AI for pharma, as well as data and automation solutions
Biopharma and deeptech startups working in therapeutics, diagnostics, and health technologies

For a Spanish company, it’s an excellent platform to:

Break into Central and Northern Europe
Strengthen presence in MENA, India, and Asia-Pacific
Connect with multinational pharma companies looking for reliable European suppliers.

Visitor Profile

La organización posiciona CPHI como “at the heart of pharma”, con un público visitante muy especializado y global:

Directores de compras y supply chain de grandes farmacéuticas
Responsables de I+D y desarrollo de formulación
Equipos de business development y licensing
Responsables de calidad, regulatory y compliance
Equipos técnicos de planta y operaciones
Inversores y fondos especializados en farma/biotech
Reguladores y consultores

El valor para el expositor está en que concentras en 3 días reuniones que te llevarían meses de viajes: viejos clientes, nuevos leads y socios tecnológicos, todo en el mismo recinto.

How to Exhibit at CPHI 2026: Key Steps

1. Define Your Objectives and Budget

Before booking anything, clarify:

Are you looking for new clients, licensing partners, suppliers, or all of the above?
Which regions are a priority for you (EU, USA, LatAm, MENA, APAC)?
Which products or services do you plan to push at this edition?
What overall budget are you working with (space rental + booth design/build + travel + marketing)?

At CPHI, booth size isn’t everything, but it is important to align it with your objectives: a lab launching a critical API or a CDMO aiming for strong market positioning doesn’t have the same needs as a startup simply looking for validation and new contacts.

2. Choose Your Stand Type (Space Only, Shell Scheme, MSD)

According to the official “Exhibitor Stands” page, CPHI offers three main options:

Space Only
- You rent floor space only within the hall.
- You (or your stand partner) design and build a fully customized booth.
- Ideal for brands seeking maximum visibility, special structures, double-deck designs, and more.
- Requires working with a stand builder familiar with Fiera Milano and the “Better Stands” policy.
Modular Stand Design (MSD)
- Modular solutions provided by the organizers, with a well-designed and customizable look.
- Allows you to focus on content and meetings instead of getting lost in technical details.
- A good option if you want something more distinctive than a shell scheme without going fully custom.
Shell Scheme
- A basic booth with a modular structure, walls, carpet, and typically a fascia with your company name, plus options like power outlets, lighting, etc.
- It’s the simplest option if this is your first time at CPHI or if keeping costs under control is your priority.

At Servis, we can help you build a custom-designed booth if you’ve booked a Space Only stand. To make the most of the space, it’s essential to have a booth design that is both functional and visually impactful.

Request proposal

3. Book Your Space and Complete the Official Registration

The space reservation is managed through the “Exhibit” / “Book your stand” / “Exhibit in 2026” buttons on the CPHI Milan 2026 website.

4. Logistics and Marketing Planning

With your space confirmed, it’s time to organize:

Booth design and construction (for Space Only stands).
Venue services: electricity, rigging, water, internet, cleaning, catering, storage.
Shipping and customs: if you’re bringing samples or equipment, it’s recommended to work with a freight forwarder specialized in pharma trade shows.
Booth staff: sales + technical team, required languages, and local support if needed.
Commercial agenda: use CPHI Online and matchmaking tools to schedule meetings before arriving in Milan.

This is where having a partner who can “think ahead for you” really makes a difference. That’s exactly where Servis provides peace of mind.

5. During and After the Trade Show

During CPHI 2026, the key is to move from simply “being there” to actually “making things happen”:

A planned agenda, but with room for spontaneous connections.
A clear booth message visible from the aisle.
Structured lead capture (scanner + qualitative notes).

After the show:

Lead qualification (A/B/C).
Follow-up within 48–72 hours, at least for A-level leads.
Review your objectives: what worked well and what you’d improve for the next CPHI.

Marketing and Lead Generation at CPHI 2026

Beyond natural aisle traffic, CPHI 2026 offers several tools to support your marketing and lead generation:

CPHI Online: a digital directory where your company can be visible year-round, featuring product listings, documents, and contact options.
Meeting Platform / Event Planner: scheduling tools, messaging, and matchmaking with exhibitors and visitors.
Sponsorships and branding: visibility across physical and digital formats, key areas, content programs, and more.

Some best practices:

Publish your hall and booth number early on your website and social media.
Send a communication to key clients inviting them to meet you at CPHI 2026.
Have a clear system for capturing and qualifying leads: who they are, what they need, and what next step you agree on.

A well-designed custom booth makes all of this easier: comfortable meeting areas, space for demos, and graphics that “tell your story” without long explanations.

Frequently Asked Questions About CPHI 2026

When and where is CPHI 2026 taking place?

From October 6 to 8, 2026, at Fiera Milano (Rho), in Milan.

What’s the difference between Space Only, Shell Scheme, and MSD?

“Space Only is just the floor space, where you bring your own fully designed custom booth; Shell Scheme is a basic, ready-to-use stand you can personalize; and MSD refers to modular design solutions offered by the show. At Servis, we can work with any of the three.

Is there a hall plan and an exhibitor manual?

Yes. The general floor plan is publicly available, and the technical manual is provided to confirmed exhibitors. Both are essential for properly planning your participation and your booth project.

What type of visitors should I expect?

Pharma and biotech professionals: procurement, R&D, business development, management, production, quality, and regulatory teams from more than 150 countries. It’s a purely B2B event, heavily focused on meetings