GENERA 2026

24 – 26 november – IFEMA MADRID

Genera 2025 Figures

Professional Visitors

Exhibitors

Countries

Genera 2026: Dates and Venue Confirmed

GENERA stands out as one of the most focused professional events in Spain’s energy calendar, covering renewables, energy efficiency, and solutions to electrify and decarbonize both industry and buildings. It’s a show built around real conversations between manufacturers, installers, engineering firms, developers, distributors, and public-sector stakeholders.

If you’re thinking about exhibiting at GENERA 2026, this guide walks you through what’s already confirmed, what’s still pending, and how to plan your presence so your stand truly works for you—driving meetings, qualified leads, and commercial opportunities.

What is GENERA and why tt matters in 2026

GENERA has established itself as a professional hub for companies and professionals operating in renewables, energy efficiency, and—more than ever—electrification and decarbonization. According to IFEMA’s own definition, the event brings together consultants, engineering firms, construction companies, manufacturers and distributors, installers, project developers, research institutions, and public-sector stakeholders.

The 2026 edition also fits into a broader strategy that IFEMA is actively pushing: the International Electrification and Decarbonization Week, which integrates GENERA and MATELEC and moves toward a more integrated, cross-sector approach covering electrification, renewables, energy storage, efficiency, and industrial transformation.

What does this mean in practice? Your audience is less likely to be “just browsing products” and more focused on putting together end-to-end solutions—hardware, installation, digitalization, and services. For exhibitors, that often leads to more qualified conversations and higher-value deals—if the stand is set up to convert interest into action.

GENERA 2026 Dates and Venue

The next edition is scheduled to take place from November 24 to 26, 2026, at IFEMA MADRID.

This information has been officially announced through the event’s own channels (press releases) and has also been picked up by industry media.

Venue: IFEMA MADRID (Avda. del Partenón, 5 – Madrid).
Halls / layout: As of this update, the public website has not yet specified which halls will be used for the 2026 edition. This information is typically released once exhibitor sales progress and the floor plan becomes available.

Visitor and exhibitor profiles: who you’ll meet

In the exhibitor section, IFEMA describes a clearly professional visitor profile, focused on renewable energy and energy efficiency technologies, products, and services, with a strong interest in building partnerships within the industry.

The exhibitor profile is fully aligned with what is typically seen at the show: renewable energy companies, technology manufacturers, energy efficiency solution providers, consulting firms and engineering companies, sustainable construction specialists, startups, project developers, and component and materials manufacturers.

As a reference, figures from the previous edition indicate approximately 35,000 professional visitors, 402 exhibitors, and representation from over 63 countries.

Looking at the broader umbrella of the “Energy Week,” IFEMA has reported even higher numbers (more than 57,000 professionals and nearly 800 companies) for the joint event with MATELEC.

How to exhibit at GENERA 2026

IFEMA summarizes the process in three steps—and in practice, that’s exactly how it works:

Download documentation / participation kit
In the “I want to exhibit” section, you’ll find general regulations, the sustainability guide, safety recommendations, and other key documents.
Submit the participation application
The process begins with a form so the sales team can contact you and provide guidance.
Manage your participation through Zona Expo
Once your contract and space allocation are confirmed, all management is handled through Zona Expo: procedures, key dates, badges, invitations, documentation, technical projects, and service orders.

Practical tips for your stand at GENERA 2026

Design the stand for conversations, not brochures

GENERA is very meeting-oriented. If your stand doesn’t offer a comfortable place to sit—even a small one—you’re likely to lose the depth of conversations that could otherwise lead to a factory visit, demo, or proposal.

Plan for two interaction speeds:

Fast pace (2–4 minutes): screen interest and capture key data.
Meeting pace (10–20 minutes): qualify the lead and define next steps.

Structure your offering into three clear blocks

At technical trade shows, visitors are often overloaded. A simple structure helps:

What problem you solve.
Who it’s for (sector / project type).
What proof you can show at the stand.

This is where good stand design really adds value: a live demo, a product cutaway, a large diagram, a real case study—something that can be understood in 15 seconds.

Make sure the team follows a shared script

You don’t need long speeches—what you need is consistency:

Opening questions.
Minimum data to capture.
Criteria for scheduling meetings on-site or post-show.
Who owns the “next step.”

Zona Expo allows you to manage badges and invitations, which works perfectly with pre-show campaigns: invite the people who truly matter and arrive with a full agenda.

Sustainability: exhibiting with purpose

IFEMA provides a dedicated exhibitor guide and promotes the 5R approach (rethink/replace, reduce, reuse, repair, and recycle) applied to materials, consumables, promotional items, and packaging.

Simple, effective recommendations that don’t add complexity:

Reuse: design a modular or hybrid stand that can be used at multiple events—also a cost advantage.
Reduce: fewer giveaways, more useful materials provided on demand.
Choose certified materials whenever possible (FSC or PEFC wood, for example) and prioritize rented furniture.

In addition to being responsible, this approach often results in cleaner stands with better visual clarity.

At Servis, we can help you design a sustainable stand that also delivers strong visual impact.

Request exhibition stand proposal

FAQ about Genera 2026

Are the dates for GENERA 2026 confirmed?

Yes. The next edition is scheduled to take place from November 24 to 26, 2026, at IFEMA MADRID.

Is GENERA 2026 a standalone event, or will it run alongside other trade shows?

It is part of the International Electrification and Decarbonization Week, together with MATELEC.

How do I start the exhibitor application process?

From the “I want to exhibit” section, you can download the documentation, submit the expression of interest form, and—once your participation is confirmed—manage everything through Zona Expo.

When do I need to contract services and submit the stand design?

As a general rule at IFEMA, service orders close one month before the start of stand build-up, and free-design stand projects must also be submitted no later than one month before build-up begins.