IAAPA 2026

September 21-25, ExCeL London, London, United Kingdom

IAAPA 2025 Barcelona FIGURES

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IAAPA 2026: The essential event for leisure and attractions professionals

Can you imagine a place where the latest innovations in theme parks, immersive technology, experience design, and international networking converge? That place exists and it’s called IAAPA Expo Europe 2026. The next edition will be held in London and will once again bring together the professionals who are shaping the future of leisure, attractions, and entertainment in Europe.

What is IAAPA Expo Europe?

Organized by the International Association of Amusement Parks and Attractions (IAAPA), IAAPA Expo Europe is the most relevant trade fair for the leisure and attractions sector in the EMEA region. Each year it brings together operators of theme parks, water parks, family entertainment centers, museums, resorts, zoos, aquariums, technology providers, manufacturers, and studios specializing in entertainment experiences.

The 2025 edition, held at Fira Barcelona Gran Via, registered 15,877 verified attendees out of a total of 18,168 registered, 11,477 qualified buyers, 9,370 buying companies from 121 countries, and more than 700 exhibitors across 20,700 m² of exhibition space. For 2026, IAAPA is moving the fair to ExCeL London, with education from September 21-25 and the trade show from September 22-24.

Why should you attend IAAPA 2026?

1. A first-class trade exhibition

The fair brings together hundreds of companies presenting solutions for parks, attractions, family entertainment, ticketing, access control, theming, immersive experiences, security, food service, and retail. In 2026, the organization announces a record-breaking show floor in London, with nearly 800 expected exhibitors and over 21,000 m² of exhibition space.

2. Training with international experts

IAAPA Expo Europe is also about knowledge. The Barcelona edition featured more than 60 educational events and a program led by around 170 speakers. For 2026, IAAPA maintains a training agenda focused on trends, operations, sustainability, safety, visitor experience, leadership, and new business opportunities for the attractions industry.

3. Networking that boosts your business

IAAPA Expo Europe is a meeting point to connect with operators, buyers, designers, manufacturers, investors, and business development managers. In addition to the exhibition area, the fair includes special events, VIP programs, networking activities, EDUTours, and relationship spaces designed to generate qualified contacts before, during, and after the event.

4. A strategic environment: London

London once again hosts IAAPA Expo Europe at ExCeL London, one of Europe’s best-connected international exhibition centers. The city offers a particularly interesting environment for leisure sector brands due to its concentration of operators, cultural venues, immersive experiences, international tourism, and creative ecosystem.

Key facts about IAAPA 2026

Dates: education from September 21-25, 2026; trade show from September 22-24.
Location: ExCeL London, London, United Kingdom.
Expected exhibitors: nearly 800 companies on the show floor, according to official information from IAAPA and ExCeL London.
Reference visitors: 15,877 verified attendees at IAAPA Expo Europe 2025 Barcelona.
Featured spaces: trade exhibition, educational program, special events, networking, EDUTours, and exhibitor resources.

How to prepare for exhibiting?

If you are going to participate as an exhibitor at IAAPA Expo Europe 2026, it is essential to plan ahead:

Book your space as soon as possible to secure a competitive location within the venue.
Design a stand aligned with your value proposition, capable of clearly showcasing your product, technology, or experience.
Prepare demonstrations that allow visitors to quickly test, compare, or understand your solution.
Coordinate logistics with the IAAPA Exhibitor Services Guide, especially setup, services, accreditations, and materials.
Activate pre-show communication on your website, newsletters, social media, and sales meetings to attract qualified traffic.

At Servis, we can help you with the design, production, and assembly of your stand to ensure your presence in London is professional, visible, and geared towards generating opportunities.

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Featured activities at IAAPA Expo Europe 2026

Beyond the trade exhibition, IAAPA Expo Europe 2026 will feature a program designed to expand contacts and industry knowledge:

Educational program: sessions on trends, operations, safety, customer experience, sustainability, and new entertainment models.
Special events and networking: professional gatherings to connect with operators, buyers, and industry leaders.
EDUTours: visits and educational experiences related to leisure and entertainment venues.
Exhibitor resources: service guide, sponsorship opportunities, promotional tools, and operational support to prepare for participation.

The detailed agenda of 2026 speakers will still be completed, so it is advisable to check the official IAAPA website as the fair approaches.

Conclusion

IAAPA Expo Europe 2026 will be one of the major European events for companies in leisure, attractions, and entertainment experiences. Participating in London will allow you to present new products, connect with international buyers, and strengthen your position in an increasingly competitive sector.

If you want your stand to stand out at IAAPA 2026, Servis can help you transform your space into a clear, attractive, and effective brand experience.

Request proposal

Get in touch with us and receive a custom design proposal