IberPet 2027
March 10 to 12, 2027 at IFEMA Madrid
IBERZOO PROPET 2026 FIGURES
What is IberPet 2027 and why should you exhibit?
IberPet 2027, the new evolution of Iberzoo Propet, will be held from March 10 to 12, 2027 at IFEMA Madrid. The fair maintains its professional focus for the pet industry and strengthens its position as a meeting point for manufacturers, distributors, veterinary clinics, specialized stores, petcare brands, and service providers linked to animal care.
The change of name from Iberzoo Propet to IBERPET responds to the event’s growth and the transformation of the petcare market. IFEMA Madrid, AMVAC, and AEDPAC are promoting an event that will once again coincide with VetMadrid and the Iberpet Forum, combining commercial exhibition, training, networking, and sectoral innovation.
The last edition held, Iberzoo Propet 2026, closed with record figures: 21,600 professional visitors, 302 exhibiting companies, 1,200 represented brands, and more than 30 speakers at the VetMadrid Congress. These data confirm the potential of IberPet 2027 for companies looking to gain visibility and generate business in the veterinary and pet sector.
What will you find at IberPet 2027?
The full program for IberPet 2027 is not yet published, but the organization already confirms that the fair will once again coincide with VetMadrid and the Iberpet Forum organized by AEDPAC. This reinforces the format that has made the event a key date for veterinary professionals, manufacturers, distributors, retailers, and petcare service companies.
- Professional exhibition area with products, solutions, and innovations for food, accessories, hygiene, health, aesthetics, clinical equipment, services, and technology applied to companion animals.
- VetMadrid, AMVAC’s annual congress, focused on specialized veterinary training and professional updating.
- Iberpet Forum, an analysis space on industry, specialized trade, consumption trends, regulation, internationalization, and innovation.
- Networking activities to connect with buyers, distributors, clinics, stores, brands, and sectoral entities.
- Liveconnect, IFEMA’s digital platform that keeps the professional community active before, during, and after the fair.
When IFEMA publishes the detailed program of activities for 2027, it will be advisable to review this section to incorporate confirmed schedules, presentations, and spaces.
What types of companies participate in IberPet?
IberPet brings together companies from all areas of the petcare sector, from international manufacturers and specialized distributors to laboratories, food brands, technology providers, and service companies for veterinary clinics and pet stores.
Among the most common exhibitor profiles are:
- Manufacturers of pet food, snacks, and nutrition
- Brands of hygiene, care, animal health, and zoosanitary products
- Distributors of accessories, fashion, toys, and equipment
- Veterinary laboratories and suppliers of clinical equipment
- Companies of technology applied to the animal sector: devices, apps, and digital solutions
- Companies providing training, insurance, management, and services for clinics and specialized businesses
This multi-sector approach makes the fair a strategic showcase for established brands and for companies looking to enter or grow in the professional companion animal market.
Dates, times, and location
To plan your participation in the next edition:
- Dates: March 10 to 12, 2027.
- Professional hours: March 10 and 11, from 10:00 to 19:00; March 12, from 10:00 to 18:00.
- Location: IFEMA Madrid, Avenida del Partenón, 5, 28042 Madrid.
- Planned pavilions: connection core 8-10 and pavilion 10, according to information published by IFEMA for IberPet 2027.
On the official IberPet website at IFEMA Madrid you can consult accreditations, visitor services, exhibitor information, and program updates.
Data demonstrating the importance of the event
The evolution of Iberzoo Propet to IberPet 2027 comes in a context of growth in the companion animal market. According to sectoral data released by IFEMA and AMVAC, the sector’s activity in Spain exceeded 3,069 million euros in 2025, with more than 46,900 direct jobs and 356,000 indirect jobs.
Furthermore, the 2026 edition confirmed the strength of the event with 302 exhibiting companies, 1,200 represented brands, professional visitors from 61 countries, and increasing international participation. For any company linked to veterinary, petcare, food, accessories, animal health, or specialized services, IberPet 2027 will be an especially interesting platform to generate qualified contacts and strengthen brand presence.
Tips for exhibitors and visitors
If you are thinking of attending or exhibiting at IberPet 2027, it is advisable to prepare for the fair in advance to take full advantage of its commercial potential.
- Book your space in advance: the previous edition registered high exhibitor demand and more than 300 participating companies.
- Define clear objectives: lead generation, product launch, meetings with distributors, brand awareness, or opening new markets.
- Design a memorable stand: in such a specialized professional fair, the stand must communicate trust, innovation, and commercial capability from the first glance.
- Activate your pre-show communication: announce your presence on social media, newsletters, sectoral media, and commercial databases to attract qualified visitors.
- Take advantage of parallel activities: VetMadrid, the Iberpet Forum, and networking actions can multiply contact opportunities during the fair.
At Servis, we can help you design and build a professional stand for IberPet 2027, adapted to your commercial objectives and the specific needs of the petcare sector.
Final conclusion
IberPet 2027 will be the new stage for Iberzoo Propet and one of the major events on the exhibition calendar for the professional companion animal sector. Its celebration from March 10 to 12, 2027 at IFEMA Madrid, together with VetMadrid and the Iberpet Forum, makes it a key environment for presenting novelties, generating commercial contacts, and strengthening brand positioning.
If your company wants to participate as an exhibitor, this is a good time to start planning your exhibition strategy. A well-designed stand can make the difference between simply being present and turning IberPet into a real business opportunity. At Servis, we can help you create a functional, attractive space aligned with your objectives.
Get in contact with us and receive a design proposal
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