At CPHI 2023, we designed and built a 22 x 9 meter stand for Galenicum that faithfully reflected the essence of their office, translating their corporate identity to the trade fair environment. This project, primarily constructed with Máxima, stood out for its functional and elegant design, utilizing high-quality materials and a focus on detail that created a professional and welcoming space. The stand was divided into several strategic areas: a bar that acted as the main reception point, meeting areas with tables and sofas that fostered a relaxed atmosphere for conversation, and background walls with light wood finishes and neutral tones, adding luminosity and warmth to the whole. The incorporation of natural elements, such as carefully integrated vegetation, added freshness and balance to the design. Thanks to this combination of aesthetics and functionality, and the use of the modular Máxima system, the result was a space that not only met Galenicum’s objectives, but also received numerous compliments from attendees, solidifying their presence at one of the most important trade fairs in the pharmaceutical sector.