At Fruit Attraction 2023, we had the honor of designing and constructing a 34 m² stand for Mercamadrid, with an imposing height of 6 meters, a project that reflected not only its trajectory as a leader in the agri-food sector, but also its commitment to innovation and sustainability. The design stood out for its open and luminous structure, which combined vibrant colors and carefully integrated plant elements, creating a fresh and welcoming space that invited attendees to approach.

The stand was organized into different functional areas, beginning with a reception area featuring a counter decorated with the representative colors of Mercamadrid’s 40th anniversary, a detail that not only celebrated its history, but also added a distinctive and memorable visual touch.

Next to this area, an exhibition area allowed visitors to immerse themselves in the essence of Mercamadrid through images that represented the daily activity of the market, reinforcing its position as one of the most important agri-food centers in Europe. In addition, a space was set aside for more private meetings, where clients and collaborators could establish contacts and dialogue in a comfortable and functional environment.