Fruit Attraction 2026

October 6–8 at IFEMA Madrid

Fruit Attraction 2025 Figures

Professionals

Exhibitors

exposition

+ sqm

Fruit Attraction 2026: Dates, What to Expect, and How to Prepare Your Booth

If you work in the fresh produce sector, Fruit Attraction is the date everyone circles on the calendar. The next edition will take place from October 6 to 8, 2026 at IFEMA MADRID (Recinto Ferial, Av. del Partenón, 5). Three fully professional days to do business, discover innovation, and open new markets. These official dates have already been published by the organizers.

By now, Fruit Attraction needs no introduction: it’s the meeting point where international supply and demand come together to plan campaigns, close deals, and take the pulse of the fruit and vegetable value chain. Its exhibition areas make the visitor journey straightforward: Fresh Produce, Industria Auxiliar, Innova & Tech, and Fresh Food Logistics. Whether you’re looking for product, technology, post-harvest solutions, or temperature-controlled logistics, you’ll find it all in one place.

Dates, Venue, and Organizers

Official Dates: October 6–8, 2026 (three days).
Venue: IFEMA MADRID – Exhibition Center (Av. del Partenón, 5, 28042 Madrid).
Organized by: IFEMA MADRID and FEPEX (Spanish Federation of Associations of Producers and Exporters of Fruits and Vegetables).

What to Expect at Fruit Attraction 2026

The fair is structured into four main areas that cover the entire value chain:

Fresh Produce: the global epicenter of fresh product marketing.
Auxiliary Industry: packaging, machinery, supplies, irrigation, post-harvest, labeling, and more.
Innova & Tech: applied technology (AI, computer vision, agrotech, sensors, and data-driven solutions).
Fresh Food Logistics: cold chain, warehousing, transport, and 3PL/4PL solutions for perishables.

Alongside the exhibition area, the fair also features content that provides context and highlights key trends: Innovation Hub (with the Innovation Hub Awards), Biofruit Congress, Fresh Food Logistics – The Summit, Grape Attraction, and experiential spaces such as Factoría Chef. The 2026 agenda will be published on the official website; for now, the organizers have confirmed the framework and the dates.

Event Scale: Why It’s Worth Being There

When deciding whether to attend or exhibit, it helps to understand the real scale of the trade fair. The official 2025 figures set the bar high:

121,137 professionals from 152 countries — a record-breaking edition.
2,485 exhibiting companies from 64 countries.
78,212 m² of net exhibition space.
Economic impact in Madrid: €407 million and 3,066 related jobs.

In addition, the International Buyers Program attracted 600 major buyers (retailers, importers, and wholesalers), and the technical program featured more than 95 sessions across forums, seminars, and conferences. These figures explain why Fruit Attraction has become a true commercial pipeline accelerator for the industry.

Tickets, Accreditation, and Professional Registration

The fair is aimed exclusively at industry professionals. The registration and accreditation process is handled through the official website, with options for a professional pass and access to digital resources such as the Virtual Pass. If you’re planning your schedule, make the most of LIVE Connect, the networking platform that allows you to connect with exhibitors, discover products, and arrange meetings before arriving in Madrid.

Tip: The sooner you complete your registration, the sooner you can start connecting and sending meeting requests through Live Connect. If you’re attending as a team, define roles (lead generation, partnerships, press, innovation scouting) and prepare a list of exhibitors by pavilion or area.

If You’re Exhibiting: 10 Keys to Maximize Your Results

Exhibiting at Fruit Attraction can generate strong brand impact and real business results — if you plan it right. IFEMA offers a dedicated “Want to Exhibit” section with useful documents (rules, exhibitor guide, and the Sustainable Participation Guide). From there, here are our practical recommendations:

Secure your location early
The best islands and corner stands go fast. Match your briefing to the area that fits your goals (Fresh Produce, Auxiliary Industry, Innova & Tech, or Fresh Food Logistics) and define the visitor flow you want to attract.
Design with purpose (not just beauty)
Your booth should serve your goals — generating qualified leads, scheduling demos, launching new products, or opening new distribution channels. Translate each objective into a physical element (demo zone, meeting pods, B2B backroom, sampling counter, etc.).
A clear, 5-second message
Front headline, short subclaim, and up to three key bullets. Think photo and video — much of your reach will later come from LinkedIn and press coverage.
Visitor journey and “stops”
Map the visitor’s path — what they see, touch, and try. For fresh produce, plan sampling and restocking carefully (cold chain and waste management).
Visible, real sustainability
Follow the official exhibitor guide: use recyclable materials, rent furniture, modular graphics, a waste plan, and impact measurement. These are also key criteria for the Best Stand Awards.
Activate Live Connect
Schedule meetings in advance with key buyers and distributors, and reserve specific time slots in your team’s agenda for high-value visits.
Data and lead qualification plan
Define a simple form, MQL criteria, and a scanning + note-taking protocol. Centralize everything in a follow-up roadmap at 72 hours, 7 days, and 30 days.
Logistics and operations
Book loading/unloading and services (electricity, cleaning, catering) well in advance. If you’re bringing fresh products, coordinate restocking times and entry/exit routes carefully.
Activations and press
If you’re competing in the Innovation Hub Awards or presenting new products, plan your photos, videos, media kit, and spokespeople in advance. The technical program and award details will be published on the website as the event approaches.
Measurement and follow-up
Set clear KPIs beforehand (leads, meetings, opportunities, distribution agreements, press mentions). Without metrics, there’s no ROI — or learning.

At Servis, we’ve been designing and building trade fair stands for over 60 years — including Fruit Attraction — with one clear goal: helping you experience the show with peace of mind and guaranteed results. Tell us about your goals, and we’ll design a stand that truly works for them.

Request proposal

What happens after the trade show?

The trade fair doesn’t end when visitors leave. Here are a few recommendations to make the most of all the work you’ve done:

Follow up with your contacts: A personalized email or phone call can make all the difference.
Evaluate your results: Review what worked and identify areas for improvement for future trade shows.
Stay in touch with new clients or partners: Consistent follow-up can turn initial interest into long-term relationships.

If You’re Visiting: How to Make the Most of the Three Days

Plan your schedule by area: use filters in Live Connect to select exhibitors and prioritize by goal (purchasing, innovation, partnerships, export).
Make time for the technical sessions: congresses and forums are great for spotting trends (organic, sustainable packaging, logistics, data). The 2026 agenda will be gradually published under “Schedule & Activities.”
Think about personal logistics: wear comfortable shoes, bring a power bank, and if you’re moving between halls, set clear meeting points.
Close the loop: block out two hours after the show to organize business cards, tidy up notes, and send your first follow-up emails.
Take time to enjoy Madrid: we’ve put together a short guide with tips to help you make the most of Spain’s capital. Read the article here