ISE 2027

February 2 to 5, 2027 at Fira de Barcelona, Gran Via

ISE 2026 FIGURES

Visitors

Exhibitors

Exhibition

ISE 2027 in Barcelona: the great European event for exhibitors in the audiovisual sector

Integrated Systems Europe (ISE) remains the benchmark trade fair in Europe for the professional audiovisual industry and systems integration. Professional AV, UC, digital signage, smart building, broadcast AV, control rooms, edtech, audio and lighting converge in Barcelona in an environment where visitors don’t just go to look: they go to compare solutions, validate partners and activate purchasing decisions.

If your brand sells technology, services or solutions for corporate, educational, retail, hospitality or live events environments, ISE 2027 is once again a strategic event. The organization has already confirmed the dates of February 2 to 5, 2027 at Fira de Barcelona, Gran Via, while the last edition held closed with record figures and consolidated Barcelona as an international hub for the sector.

What is ISE and why is it still setting the pace in 2027

ISE is a B2B trade fair focused on audiovisual technology and systems integration. The main audience consists of manufacturers, integrators, distributors, consultants, technical managers, corporate buyers and specification profiles who are looking for solutions for real projects in corporate, education, retail, hospitality, transportation, healthcare, premium residential and entertainment.

The scale of the event explains its commercial weight. At ISE 2026, the organization reported a record of 92,170 visitors and 1,751 exhibitors, while its official content report includes 489 speakers. For an exhibiting brand, that means a hard-to-match combination: volume, technical profile and decision-making capacity in the same venue.

Dates and location of ISE 2027

Confirmed dates: from February 2 to 5, 2027.

City: Barcelona (L’Hospitalet de Llobregat).

Venue: Fira de Barcelona – Gran Via, Av. Joan Carles I, 64, 08908.

Official published schedule: Tuesday, Wednesday and Thursday from 10:00 a.m. to 6:00 p.m.; Friday from 10:00 a.m. to 4:00 p.m.

ISE maintains its positioning in early February, a very favorable time to launch products, arrange meetings and start a commercial pipeline before the annual calendar of purchases and projects advances.

Profile of exhibitors and visitors

At ISE, large global manufacturers, channel brands, niche specialists and companies that need to demonstrate applied technology coexist. The visitor that is most often of interest to an exhibitor responds to one or more of these profiles:

Systems integrators looking for solutions for end-to-end projects, multi-site deployments and complex tenders.
Consultants, engineers and specifiers with direct influence on technology selection.
Purchasing, IT and AV managers from companies, universities, hotels, retail, venues and space operators.
Distributors and wholesalers in search of new brands, portfolios and commercial agreements.
Technology partners in software, control, networks, cybersecurity, analytics and complementary services.

The profile of the audience reinforces the commercial interest of the event: according to the official ISE 2026 report, 40.60% of visitors declare final purchasing authority and another 30.57% recommend solutions or technologies. In other words, ISE is not just visibility: it is a trade fair designed to talk to decision makers and accelerate real opportunities.

Sectors and Technology Zones: how to fit your proposal

ISE structures the visit by Technology Zones and thematic experiences, which is key for any exhibitor who wants to attract the right audience from the first minute. Before booking space, it is advisable to decide what main message you are going to defend and in which ecosystem of the show your proposal fits best.

Audio, Broadcast AV, Digital Signage, Smart Building or Unified Communications: the zone conditions the traffic and the type of commercial conversation you receive.
Innovation Park 2027: returns as a specific area for startups and new exhibitors, with 132 pods, Pitching Stage, Matchmaking Area and Investor Forum.
Show features and networking: the official 2027 site already highlights Connected Classroom, Open Innovation Challenge, Tech Tours and other activations that expand visibility beyond the stand.

The practical recommendation is simple: choose a core narrative, design a demo consistent with that promise and avoid trying to explain everything at once. At ISE, a clear and memorable proposal works better than a stand full of scattered messages.

How to exhibit at ISE 2027:

1) Define objectives before talking about meters

At ISE 2027, it is advisable to first land what you want to achieve: qualified leads, meetings with strategic accounts, product launch, search for distributors or pure brand positioning. From that objective comes the format, the location, the need for a demo and the type of team that should be at the stand.

2) Choose zone, format and commercial visibility

The organization is already promoting recruitment for ISE 2027 and the floorplan of the event, so it makes sense to study in advance the appropriate Technology Zone, visitor flows and whether your proposal fits better in a conventional stand or in formats such as Innovation Park if you are a new brand or a startup.

3) Book space as soon as possible and follow the official channel

If you need a corner, good sector proximity or a configuration designed for demo, it is not advisable to wait. As of May 22, 2026, the official site already allows you to initiate commercial contact to exhibit at ISE 2027, but does not yet publish a closed calendar of general deadlines for exhibitors. Therefore, the prudent thing to do is to activate the conversation with the commercial team as soon as possible and monitor the Event Manual when it is updated.

4) Design a stand for demo, meeting and conversion

At ISE, the stand that solves three things very quickly wins: stopping the visitor, explaining the solution without friction and converting the conversation into a meeting or qualified lead. If you sell complex technology, the demo must be the protagonist and the space must help to listen, see, compare and sit down to talk comfortably.

5) Prepare operation, regulations and assembly without improvising

Gran Via requires serious technical planning, especially if the project includes structures, rigging, large format screens, powerful audio, suspended elements or special integrations. The recommendation is to work early on the technical documentation, access and logistics to avoid last-minute redesigns.

6) Take advantage of the new features of the ISE ecosystem

The recent evolution of the event gives useful clues for 2027: Spark opened a new way of crossing between creativity and technology, the ISE Foundation expands the impact of the event throughout the year and the content programming continues to grow around AI, cybersecurity, smart spaces, sustainability and business. If your proposal connects with these conversations, it is advisable to reflect it in the message of the stand and in the commercial agenda.

At Serviscomplet we recommend approaching ISE 2027 in reverse of how it is sometimes done: first visitor experience, demo and capture objectives; then architecture, graphics and construction of the stand. That order usually gives better commercial results and reduces last-minute errors.

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Questions and answers about the ISE

What are the official dates for ISE 2027?

From February 2 to 5, 2027, at Fira Barcelona Gran Via.

Where exactly is it held, and how do you get there?

At Fira de Barcelona – Gran Via (L’Hospitalet), with metro connections and direct access from the airport, according to the location and transportation information published by ISE.

Where can I view the event floor plan and halls?

On the official ISE 2027 floor plan (MapYourShow platform).

How far in advance should you start designing your stand?

If you want a good location, enough time for production, and a solid demo, the smart move is to start planning several months in advance and avoid leaving critical decisions—such as technical setup, structure, or audiovisuals—until the last minute. In AV trade shows, technical coordination is often the factor that has the biggest impact on the timeline.