If you’d like, at Servis we can help turn your objectives—lead generation, meeting agendas, or product presentations—into a booth design that works within IFEMA’s real-world operational framework. The goal isn’t t
November 24–26 – IFEMA Madrid
Matelec returns in 2026 as part of IFEMA Madrid’s project that brings together Genera + Matelec within the International Week of Electrification and Decarbonization. The goal is clear: to bring everything driving the energy transition in industry and buildings into a single event—from renewables and energy storage to electrification, automation, and digitalization.
In this post, you’ll find the confirmed dates and venue, the event’s sector focus, how Matelec fits into the 2026 “ecosystem,” key takeaways from the 2025 edition (official figures), and a step-by-step guide to preparing your participation with a commercial mindset—not just setting up a booth and calling it a day.
Matelec positions itself as the international trade show for solutions in the electrical and electronics industry, organized by IFEMA Madrid, and operating in an increasingly “hybrid” space that spans electrical installation, automation, control, digitalization, efficiency, power grids, electric mobility, and industrial applications.
The 2026 edition cannot be understood without the broader framework of the International Week of Electrification and Decarbonization, conceived by IFEMA as a meeting point where public authorities, companies, and industry associations can exchange knowledge and build synergies.
The key takeaway? IFEMA’s own announcement sets the direction for the 2026 content agenda: process electrification, clean energy, self-consumption, energy storage, smart grids, and demand-side management, alongside automation, new materials, digitalization, energy efficiency, energy efficiency certificates (CAE), and infrastructure linked to decarbonization.
Dates: November 24–26, 2026.
Hours: trade-only access, 10:00 a.m.–7:00 p.m.
Venue: IFEMA Madrid – exhibition center, Av. Partenón 5, Madrid.
Planned halls: hall 7 and hall 8.
This matters if you’re exhibiting, as it directly affects logistics, access points, visitor flow, and your strategic location within the venue. If your product requires a technical conversation to close the sale—and at Matelec, that’s usually the case—being well positioned and having a booth that communicates clearly in the first three seconds makes a bigger difference than it may seem.
Here’s what you asked for: the 2025 figures, presented accurately and based on official sources.
In 2025, IFEMA held the International Week of Electrification and Decarbonization (Genera + Matelec) alongside C&R. According to the official summary published by IFEMA for Matelec:
More than 102,000 trade professionals attended across the three events (Genera + Matelec + C&R).
Nearly 1,200 companies participated across the combined exhibitions.
Within the Genera + Matelec umbrella, the events brought together over 800 exhibitors and 57,000 professional visitors.
International attendance accounted for 10%, with visitors from 76 countries, broken down by region.
As additional context from the same official report, IFEMA also shared figures for C&R 2025: 45,000 trade professionals, more than 400 companies, and international participation from 88 countries.
What this means for exhibitors: the “ecosystem” format is more than just a slogan.
In 2025, IFEMA explicitly described a mix of profiles—manufacturers, installers, distributors, engineering firms, architects, specifiers, and public authorities—that strengthens synergies and technology transfer.
If you sell through professional channels (installers, integrators, engineering firms, or specifiers), this typically translates into higher-quality leads—but it also requires a booth designed for conversation and live demos, not just brochures.
Matelec is aimed at companies that provide solutions for the electrical and electronics industry, ranging from components and switchgear to automation, digitalization, and energy management. According to IFEMA, the exhibitor profile covers areas such as electrical installations; switchgear, devices, cables, and conductors; industrial electronics; home and building automation, as well as smart cities; telecommunications and networks; energy storage and self-consumption; lighting and illumination; digital factory solutions; automation applied to industry, processes, and energy; electric vehicles; medium-voltage equipment; and industrial energy control and management solutions.
Before thinking about the booth, decide what you want to achieve:
Installer / integrator leads for volume sales
engineering or specifier leads for project-based business
partners or distribution channels
meetings with manufacturers, utilities, EPCs, or public authorities
This will determine whether you need a technical demo area, a meeting room, storage space, a small “micro-talk” zone, or a very open island-style booth designed for high traffic.
The Matelec website includes a “want to exhibit” section with a “start application” button, which is the usual entry point for exhibitors.
2026 deadlines: IFEMA has not yet published a specific 2026 deadline schedule on this page. For now, the correct approach is to treat deadlines as to be confirmed and rely on the exhibitor kit and official documentation, which the event updates on an ongoing basis.
In the exhibitor downloads section, you’ll find documents such as:
General participation rules
Practical safety guidelines for exhibitors
The sustainable participation guide for exhibitors
This isn’t just bureaucracy—it directly affects booth design (height limits, structures), on-site operations (safety requirements), and decisions around materials and waste management (sustainability).
IFEMA centralizes much of the operational management in Zona Expo, including service orders, upgrades, and overall participation management.
If you’re serious about exhibiting, it’s best to access this platform early to avoid last-minute issues with electricity, rigging, internet, furniture, and other services.
There’s no single formula, but in technical trade shows the following tends to work well:
an open booth (no physical barriers) if you’re aiming for high conversation volume
a visible demo (a working product) if you sell technology
a meeting room if you sell projects rather than individual units
one clear front-facing message: what you do + who it’s for + the outcome
If your value proposition is complex, avoid filling the booth with multiple claims. A better approach is one clear promise backed by three proofs: a demo, a case study, and a measurable result.
IFEMA provides sustainability guidelines for both exhibitors and visitors, and these criteria are likely to become increasingly important—covering materials, waste, logistics, and energy use.
In practical terms, what can you do without overcomplicating things?
reuse your booth structure and prioritize modular systems
use replaceable graphic panels instead of fully custom builds
choose efficient, well-controlled lighting (less heat, more comfort)
reduce printed brochures by using QR codes and downloadable content
select recyclable or reusable materials
Beyond aligning with the event’s requirements, these choices also help reduce recurring costs if you exhibit multiple times a year.
Exhibiting at Matelec can be highly profitable if your booth is designed as a sales tool: a clear message, visible demos, well-defined areas, and a comfortable setting for meaningful conversations and next steps.
If you’d like, at Servis we can help turn your objectives—lead generation, meeting agendas, or product presentations—into a booth design that works within IFEMA’s real-world operational framework. The goal isn’t t
Yes. According to the event information, Matelec 2026 is a trade-only event, with professional access from 10:00 a.m. to 7:00 p.m.
You can start from the “want to exhibit” section on the official website, where you’ll find the “start application” button, exhibitor downloads, and access to Zona Expo.
According to the official figures, Genera + Matelec welcomed 57,000 trade professionals and more than 800 exhibitors, with 10% international participation from 76 countries. Held alongside C&R, the combined events attracted over 102,000 visitors and nearly 1,200 companies.




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