MEAT ATTRACTION 2027

February 16 to 18, 2027, IFEMA Madrid

MEAT ATTRACTION 2025 FIGURES

Exhibitors

Professionals

Participating Countries

Meat Attraction 2027: The essential meat sector fair at Anuga Select Ibérica

Meat Attraction 2027 will be held from February 16 to 18 at IFEMA Madrid, integrated into Anuga Select Ibérica and maintaining its specialized focus on the meat industry.

The next edition comes with greater international projection: nine months before its celebration it already had 5,000 m² awarded, 70% of the available space, and confirmed meat and interprofessional companies.

What is Meat Attraction?

Meat Attraction is the leading international fair for the meat sector, organized by IFEMA MADRID and ANICE. It brings together operators, exhibitors, visitors and buyers to promote business, innovation and knowledge.

In 2027 it will be integrated into Anuga Select Ibérica with its own pavilion, reinforcing its international profile without losing its monographic character.

2025 Results

The Meat Attraction 2025 edition, held from February 25 to 27 at IFEMA Madrid, increased its professional visitors by 16.7% compared to 2023 and received attendees from 64 countries.

The fair brought together nearly 300 participating companies, with an offer divided between the product area, which represented 70%, and the auxiliary industry, with 30%.

The B2Meat program brought together 100 international buyers from 19 countries and generated more than 1,000 business meetings.

Why attend Meat Attraction 2027?

If you work in the meat sector, Meat Attraction 2027 will be a strategic opportunity to generate business, strengthen your brand and connect with buyers within a platform with greater international reach.

International projection: Anuga Select Ibérica expands the attraction of buyers and professional visitors.
Qualified networking: B2Meat facilitates meetings between exporters, importers and distributors.
Specialized offer: meat products, Iberian products, quality seals, halal, kosher, organic and auxiliary industry.
Innovation: conferences, digitization, sustainability and solutions for the entire value chain.

How to register for Meat Attraction 2027?

To attend as a visitor or exhibitor, simply follow these steps:

Visit the official Meat Attraction website.
Fill out the registration form.
Choose your ticket type or exhibition space.
Confirm your participation and plan your visit.

How to stand out at Meat Attraction 2027

If you’re participating as an exhibitor, it’s important to plan your presence at the trade fair carefully to make the most of it. Here are some key tips:

1. Book your space as soon as possible

The sooner you book your stand, the better location you’ll get at the trade fair. The best spots sell out quickly, so don’t leave it until the last minute.

2. Design an eye-catching stand

A great stand makes all the difference. It should be eye-catching, functional, and reflect your brand’s essence. At Servis, we specialize in designing and building custom stands for trade shows. Let us help you create a space that leaves a lasting impression on visitors!

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3. Prepare your presence on social media

Being at the trade fair isn’t enough. You also need to make sure people know you’ll be there. Use social media, newsletters, and email marketing campaigns to promote your participation and build excitement before the event.

4. Schedule meetings in advance

Make the most of the event by scheduling meetings with clients, distributors, and potential partners ahead of time. You can use the B2Meat program to facilitate these strategic connections.

5. Train your team properly

Your team should be well-prepared to engage with attendees, answer questions, and close business opportunities. Proper training is key to achieving this.

6. Follow up after the fair

After Meat Attraction 2027, follow up on contacts, leads and meetings held. A personalized proposal can turn the interest generated into real business opportunities.

Featured areas of the fair

Meat Attraction 2027 will maintain its meat specialization within Anuga Select Ibérica, with its own pavilion connected to the entire fair.

1. Producers and Distributors

A space for brands of fresh, frozen, processed meat and meat derivatives, including Iberian products, products with a quality seal and halal, kosher and organic references.

2. Auxiliary Industry

The auxiliary industry area will bring together solutions for machinery, facilities, packaging, weighing, labeling, logistics, food safety, automation and digitization.

3. IbericoLand

IbericoLand will continue to be a prominent space for Iberian products, ham, sausages and premium meats, with interest for brands seeking visibility before professional buyers.

Unmissable events and activities

Meat Attraction 2027 will combine exhibition, business and sector knowledge:

Technical conferences on innovation, marketing, digitization and challenges of the meat chain.
B2B meetings with international buyers to promote exports.
Showcookings and demonstrations linked to meat products.
Awards and innovation actions to give visibility to companies and outstanding solutions.

Conclusion: Don't miss Meat Attraction 2027

Meat Attraction 2027 will be an essential event for companies in the meat sector that want to gain visibility, generate quality contacts and take advantage of the international momentum of Anuga Select Ibérica.

If you are a producer, distributor, importer, technology provider or auxiliary industry company, a well-planned presence can help you stand out.

At Servis we are experts in the design and assembly of personalized stands, creating attractive, functional spaces aligned with your corporate identity.

Request proposal

Contact us and get a design proposal