PISCINA BARCELONA 2027

November 15 – 18, 2027 at Fira Barcelona, Gran Via

PISCINA BARCELONA 2025 FIGURES

Exhibitors

Professional Visitors

Brands

Piscina Barcelona 2027: Complete guide for exhibitors who want to stand out

From November 15 to 18, 2027, the Fira Barcelona Gran Via venue will host Piscina Barcelona 2027, the next edition of the leading international trade fair for the pool, wellness, and outdoor sectors. After a record-breaking 2025 edition, with more visitors, more companies, and a strong international presence, the event returns as a key platform to present solutions, generate business contacts, and gain visibility among decision-making professionals.

Official data for Piscina Barcelona 2027

Dates: Monday, November 15 to Thursday, November 18, 2027.
Location: Gran Via venue of Fira Barcelona, in Barcelona.
Last edition held: Piscina Barcelona 2025 closed with over 17,000 professional visitors, 20% more than in 2023.
Exhibitors: 428 exhibiting companies from 30 countries participated in 2025.
Internationality: 70% of exhibiting companies and 60% of attendees came from abroad.
Professional program: the 2025 edition gathered more than 30 activities and 120 speakers on digital transformation, sustainability, regulation, landscaping, and hotel investment.

Why exhibit at Piscina Barcelona 2027?

Consolidated international reach: Piscina Barcelona presents itself as the most international European fair in the sector, with a 2025 edition where 60% of visitors and 70% of exhibiting companies were international.
Contact with purchasing decision-makers: the organization highlights that it attracts 71% of profiles with decision-making power and invites 1,000 high-level purchasing decision-makers from 20 countries through its Hosted Buyer Program.
Real business for pool, wellness, and outdoor: the event connects manufacturers, distributors, builders, installers, specifiers, hotels, campsites, sports centers, and managers of aquatic facilities.
Innovation, sustainability, and well-being: Piscina Barcelona promotes solutions for automation, energy and water efficiency, digitalization, connectivity, and new wellness spaces.
More opportunities to stand out: formats such as the Innovation Zone, sectoral awards, technical conferences, and partnership options help reinforce brand visibility and positioning.

Featured areas of the fair

Outdoor & Wellness Experience

In the 2025 edition, the Outdoor & Wellness Experience showroom was one of the most visited spaces: an experiential environment of 1,000 m² that reinforced the connection between pool, wellness, exterior design, furniture, landscaping, and sustainable equipment. For 2027, this approach confirms the importance of designing stands capable of showcasing product, experience, and lifestyle in an integrated way.

Innovation Zone

The Innovation Zone will continue to be a key format for giving visibility to disruptive solutions. In 2025, it concentrated proposals linked to automation, artificial intelligence, connectivity, energy efficiency, water management, and sustainability in aquatic facilities. For 2027 exhibitors, preparing clear demonstrations and well-focused technical messages will be essential to capture professional attention.

Professional activities

2027 Program pending publication: the organization has not yet detailed the complete agenda of activities for the next edition.
2025 Reference: the last edition gathered more than 30 conferences and sessions, with 120 speakers, on sustainability, digital transformation, regulation, landscaping, hotel investment, and business opportunities.
High-value formats: in 2025, highlights included the Pool Horizons Summit, Mexico Day, Andalucía Day, the Barcelona International Landscape Biennial, networking events, interior design activities, and the presentation of sectoral awards.
Opportunity for exhibitors: participating in activities, presenting novelties, or linking to awards and innovation spaces can multiply visibility beyond the stand itself.

Tips for exhibitors: how to maximize your participation

Book your space in advance: Piscina Barcelona 2027 already has active participation options. The Rebooking rate for 2025 exhibitors is valid until April 30, 2026, and the Early Bird rate for new exhibitors until December 31, 2026.
Choose the appropriate modality: the fair offers options such as Growing Pack, space only, and partnership, as well as sponsorship formulas to expand visibility and networking.
Design an experience-oriented stand: at a fair where sustainability, wellness, outdoor, and innovation are gaining importance, it is advisable to combine demonstrations, meeting areas, visible products, and a coherent visual identity.
Prepare a pre-show business agenda: contact buyers, distributors, specifiers, hotels, campsites, and installers before the event to ensure qualified meetings during the fair.
Align your message with sector trends: energy efficiency, water saving, automation, AI, connectivity, exterior design, and integral well-being will be key to differentiating your proposal.
Rely on a specialized provider: at Servis, we can help you design and set up a professional stand that attracts visitors, facilitates business conversations, and strengthens your brand.

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Final conclusion

Piscina Barcelona 2027 is presented as a strategic event for pool, wellness, and outdoor companies that want to gain international visibility and generate business opportunities in a consolidated professional environment. The 2025 edition confirmed the growth of the show with over 17,000 professional visitors, 428 exhibitors from 30 countries, and a high-value program with 120 speakers.

To take full advantage of the next edition’s potential, it is advisable to book space in advance, define commercial objectives, prepare a differentiating proposal, and design a stand capable of communicating innovation, sustainability, and brand experience.

Every fair is a unique opportunity. If you want a stand that speaks for your brand and gives you peace of mind, we can accompany you step by step.

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