For the BayWa r.e. stand at the Climatización y Refrigeración 2025 trade fair, we designed an open and functional structure that stood out for its high aerial visibility. We constructed a series of backlit cubes in white and corporate green that were suspended from the pavilion ceiling, allowing the brand to be identified from any point in the venue. We opted for a combination of white walls and panels in a petroleum blue tone that served as a backdrop for the exhibition of technical equipment, achieving a visual balance between the cleanliness of the design and the informative density of the applied graphics.

We developed specific areas for product exhibition, where we installed custom supports for inverters and storage systems directly onto the walls, as well as low platforms for displaying photovoltaic panels and mounting structures. We created a fluid layout that allowed visitors to move comfortably between the different demonstration areas, all reinforced by technical lighting using directional spotlight tracks and large-format graphics that included detailed geographic presence maps and iconographic service diagrams.

For the interaction and customer service areas, we manufactured a main welcome desk with natural wood finishes that added warmth to the stand’s technological ensemble. In the networking area, we chose minimalist furniture consisting of high white tables and stools with wooden legs, creating a professional environment for meetings. The entire space was unified by a technical floor with a light wood finish, which reinforced the modern and cohesive aesthetic of our entire construction project.