For Fiery’s participation in FESPA 2026, we designed and built an open-plan stand that stood out for its imposing suspended architecture. We opted for a series of large-format aerial signs, framed in white illuminated structures, which projected the brand’s visual identity and its main slogans across the entire hall. We used a color palette dominated by red, blue, and white, coordinating neutral floor coverings to highlight the furniture and graphics applied to the perimeter walls.

We built the space by dividing it into clearly differentiated functional areas through the use of color and large-scale graphics. We created a central structure with high-gloss red panels and visible joints that served as the main focal point, flanked by blue wall surfaces where we integrated informative texts and white technical diagrams. At the base of these walls, we installed red LED lighting strips that added depth to the ensemble and defined the stand’s perimeter against the venue’s blue carpeting.

We developed multiple workstations and customer service points using clean-lined furniture in white. We configured reception counters with backlit logos and demonstration zones equipped with high tables, ergonomic stools, and large-format screens integrated directly into the information totem panels. These areas, labeled as “Color Management” or “Large Format,” allowed for an orderly flow of visitors around the equipment and exhibition terminals.

We finalized the project with a careful selection of finishes and graphic details that reinforced the brand’s presence in every corner. We applied cut vinyl and printed panels with highly legible typography to signpost specific areas such as the “Genius Lounge” or the “Textile Design” area. Additionally, we strategically distributed the printing equipment and machinery across the technical flooring, ensuring that each technical element was perfectly illuminated by the track lighting installed on the stand’s overhead structure.