Handtmann’s booth at Alimentaria FoodTech 2023, held in Barcelona, was designed within a 21 x 29 meter space, optimizing the layout to showcase its food processing technology. The design combined functional areas and a professional aesthetic, highlighting large graphic panels with key messages such as “We turn ideas into solutions,” reinforcing its positioning in the industry.
The booth featured a central transit area, allowing for a comfortable flow of visitors to the various sections. Multiple machinery stations were located on the sides, where attendees could observe equipment in operation. Two meeting rooms were incorporated for private meetings with clients, along with a networking area with a service bar and comfortable furniture, facilitating interaction between attendees. Additionally, a video wall at the entrance projected dynamic content about its technological solutions.
The industrial materials and finishes, along with wood accents and corporate colors, provided an innovative and welcoming atmosphere. With this structure, the Handtmann booth not only captured visual attention but also offered a comprehensive experience to explore its technologies in automation and food processing.
