HP – LABELEXPO 2025
The stand, located in Hall 5.2, was conceived as a large, open platform that combined live demonstrations, meeting areas, and technological interaction spaces. The layout promotes a natural flow of visitors between the different areas, with clean lines, large suspended structures, and lighting that reinforces HP’s visual identity. At the heart of the stand were the HP Indigo V12 and 6K Digital Presses, the stars of the real-time printing demonstrations. Around them, different zones showcased HP’s ecosystem of solutions for labels and flexible packaging, also integrating areas dedicated to software, automation, and sustainability. A highlight of the space was the Formula 1 simulator, an interactive attraction that symbolized the speed, precision, and innovation of HP technology. This element also served as a magnet for visitors, creating an immersive experience that linked emotion and technology. The stand was built following the principles of efficiency, reuse, and sustainability that characterize Servis, under ISO 9001 and 14001 standards. Every detail, from the structure to the integration of the equipment, was planned to combine visual impact, safety, and respect for the environment.
4TH INTERNATIONAL CONFERENCE ON FINANCING FOR DEVELOPMENT (FfD4) – 2025
The United Nations’ 4th International Conference on Financing for Development (FfD4) was held in Seville, a global gathering for which Servis undertook the comprehensive project management. Our team was responsible for all phases: from creative conception and technical design to production, logistics, assembly, dismantling, and subsequent storage. The result: more than 60,000 m² of produced spaces, both interior and exterior. These spaces encompassed the main areas of the congress: participant registration, VIP and VVIP zones, private areas for heads of state, the main IBF hall, and more than fifty work rooms for United Nations and Government of Spain teams, in addition to all areas designated for security, among others. This project reflects Servis’s ability to successfully coordinate a highly demanding international event, ensuring reliability, precision, and excellence in every phase of the process.
DIGITAIN – SBC SUMMIT 2023
At the SBC Summit Barcelona 2023, we created the stand for Digitain, designed as an open and welcoming space that encouraged both networking and brand visibility. It was a functional and attractive space that combined hospitality and brand presence within one of the most important events in the sector. The stand featured a central bar surrounded by turquoise upholstered stools, accompanied by a backdrop with a vertical garden and the illuminated Digitain logo in large format. On both sides, LED screens and corporate graphics were integrated to reinforce the brand’s visual identity. The main area was completed with high round tables with stools and low tables with gray armchairs, creating different environments for formal and informal meetings. A more private area with white L-shaped sofas was also included, designed for private conversations.
PRESIDENCIA UNIÓN EUROPEA (PEUE 2023)
Servis assumed global project management for the event, encompassing creative concept, design, and technical design, as well as floorplan management to organize access, flows, and uses of each area. Technology, AV, sound, and lighting were integrated, along with interpreter booths and the Dicentis voting system, and event graphics were coordinated. In addition, coordination with the venue, production, logistics, setup, and dismantling were carried out. In the session room area, a perimeter table was installed with individual conference microphones, floor-mounted support monitors displaying the official event branding, and national flags in the background. Lighting and audio were arranged to create a stable and orderly session environment, in line with the institutional character shown in the photographs. The lounge area was designed with sofas, armchairs, and coffee tables, interior vegetation, and paneling featuring event graphics, creating a waiting and conversation space consistent with the institutional image. A press briefing room was set up, as well as meeting rooms for delegations (with tables, chairs, and an institutional backdrop), catering to short meeting and appearance formats. The scope also included bar areas and registration and security areas, defined in the masterplan and coordinated with the venue for their proper operation. At a technical level, the project integrated the AV, sound, lighting, interpreter booths, and the Dicentis voting system within the furniture and room layout, maintaining consistent graphics and signage throughout all spaces. Coordination with the venue and logistics ensured the supply and installation of all elements, and the set-up and dismantling were executed according to the defined plan.
EULAR 2025
At EULAR 2025, more than 7,000 m² were allocated to support spaces designed to enhance the attendee experience, combining functionality, design, and visual clarity. The Speakers Management area, clad in corporate blue, offered enclosed spaces for technical preparation of presentations and open areas with light furniture for waiting or individual work. In the heart of the event, the EULAR Village was presented as a dynamic and accessible environment, with areas differentiated by colored panels, circular tables, screens, and counters, designed to encourage meeting and professional interaction. Consult the Expert offered a closed, sober volume labeled in white and blue, oriented to one-on-one sessions with experts, ensuring privacy and order in access. The hospitality areas brought warmth to the whole, with wood-effect floors, white sofas, upholstered chairs, and natural plants, all illuminated with accent lighting to create a relaxed and comfortable atmosphere. Finally, the phone booths, built in a modular structure with light wood paneling and aluminum profiles, provided privacy for calls or brief meetings, discreetly integrating into the ensemble.
OTAN 2022
Servis’ project for the 2022 NATO Summit transformed the IFEMA pavilions into a first-class institutional environment, with over 3,000 m² designed and executed with precision, discretion, and functionality. The design of the main area incorporated a large circular meeting room with a backlit curved table, conceived to promote visibility and interaction between international leaders. The lower lighting provided a halo of blue light that reinforced the visual identity of the event and created a sober but technological atmosphere. Above it, a large suspended central ceiling light provided diffuse and uniform illumination, completing a ceremonial and highly technical space. Adjacent to this room, a work area was set up for delegations, equipped with operational stations in linear distribution, black visitor chairs, and clear signage. The furniture, sober and functional, was arranged on carpet in gray and blue tones to reinforce aesthetic uniformity. In the lounge and networking area, the spaces were organized into islands of white Chester-style sofas, with glass side tables, floor lamps, and structural dividers with black and wood details. The areas were delimited by two-tone carpeting and decorative vegetation in white planters, creating an elegant and comfortable environment. More than 100 private offices and 14 press rooms were also designed and executed, resolved with modular double-panel systems, custom hinged doors, and exterior signage with the official image of the event. Integral coverings with large-format graphics were applied in the accesses and corridors, reinforcing the institutional presence. Every detail of the project was designed to ensure operational fluidity, diplomatic privacy, and impeccable execution. A high-level deployment, carried out with the rigor, solvency, and responsibility that characterize Servis’ work.
SERVITRON – ADVANCED FACTORIES 2025
The Servitron booth at Advanced Factories 2025 occupied an area of 10 x 4 meters, with a completely enclosed structure on three of its sides using gray cementitious finish panels, arranged in a modular system with exposed hardware. The main entrance was open to the central aisle, creating a clear and direct access. Inside, the space was divided into several distinct areas. To the left, a curved upholstered tiered seating area served as a space for small presentations or informal meetings, accompanied by cubic black poufs for added comfort. In the center of the booth were two backlit white display totems, with open showcases to display components or products. On the right side, a high bar with stools offered a functional space for more direct meetings or demonstrations. Embedded screens were integrated into the perimeter walls, displaying corporate audiovisual content. The Servitron name and logo were applied at various points in the booth, both vertically and horizontally, and with cut-out relief on the panel itself. The overhead lighting, using backlit panels, provided a diffuse white light that unified the whole and enhanced the technical finish of the design. A well-defined, sober, and functional space designed to facilitate technical dialogue and reinforce the brand’s visual identity.
MERCAMADRID – SEAFOOD 2025
This was the space we designed at Servis for Mercamadrid at the Seafood Expo Global 2025 trade show: a corporate stand, shared by several co-exhibitors and built with our Visual Wall modular system, which stands out for its lightness, speed of assembly, and graphic customization. With a clean, professional, and functional image, the stand allowed Mercamadrid to showcase its leadership in the agri-food sector, while also offering individual visibility to the companies that were part of the space. Each co-exhibitor had its own point of attention within a common design, maintaining a coherent and modern aesthetic that reflected the values of innovation, sustainability, and collaboration. The Visual Wall construction system was key to shaping the project: its lightweight and customizable structure allowed us to integrate differentiated zones, large-format graphics, and meeting areas, all in an open and well-organized space.
JFROG – KUBECON + CLOUDNATIVECON EUROPE 2025
At KubeCon 2025 London, we designed and built the JFrog stand, a 6×6 m² space conceived to stand out in a competitive technological environment. The navy blue overhead structure, with integrated green LED lighting around its entire perimeter, provided a highly recognizable visual presence from a distance. Above it, the JFrog logo and corporate claim were displayed on multiple sides, ensuring visibility from various points in the hall. The stand’s design combined natural wood with gray-toned finishes and neon green details. One of the sides included a closed volume with a curved, glazed structure, creating a meeting room visually integrated into the whole, yet with a degree of privacy. Inside this area, white chairs with wooden legs and a central table decorated with corporate merchandise were arranged. On the exterior, several interactive elements were incorporated, such as large-format screens, demonstration tables with computers, and digital signage. The walls also served as graphic support, with key messages and logos printed on vinyl. The space was completed with informal conversation areas, where rounded stools and low tables were placed, facilitating spontaneous meetings between attendees. The entire assembly conveyed an image consistent with the JFrog brand: modern, accessible, and technological. A stand that combined functionality, visibility, and refined aesthetics, optimizing every square meter available.
DATADOG – KubeCon + CLOUDNATIVECON EUROPE 2025
For Datadog’s participation in KubeCon 2025 London, we designed and built a 36 m² stand that combined a striking aesthetic with a functional layout focused on visitor interaction. The space was articulated around a central, high-rise volume with curved shapes and a purple finish, which acted as a visual and organizational axis. This volume, backlit and topped with the Datadog logo, ensured maximum visibility from any point in the pavilion. Around it, we distributed two interactive totems with 55-inch screens, designed to facilitate product demonstrations in an accessible and autonomous manner. In front of the central volume, we installed a semi-circular reception counter, also backlit, which served as the first point of contact with visitors. The interior layout of the stand was designed to encourage fluid movement and one-on-one conversations. We incorporated support areas and hidden storage to keep the space clean and organized throughout the fair. The use of LED lighting, clean surfaces, and a color palette consistent with the brand identity reinforced Datadog’s technological and innovative character, creating a space that not only stood out visually, but also invited interaction and the discovery of solutions.