The Servitron booth at Advanced Factories 2025 occupied an area of 10 x 4 meters, with a completely enclosed structure on three of its sides using gray cementitious finish panels, arranged in a modular system with exposed hardware. The main entrance was open to the central aisle, creating a clear and direct access.
Inside, the space was divided into several distinct areas. To the left, a curved upholstered tiered seating area served as a space for small presentations or informal meetings, accompanied by cubic black poufs for added comfort. In the center of the booth were two backlit white display totems, with open showcases to display components or products. On the right side, a high bar with stools offered a functional space for more direct meetings or demonstrations.
Embedded screens were integrated into the perimeter walls, displaying corporate audiovisual content. The Servitron name and logo were applied at various points in the booth, both vertically and horizontally, and with cut-out relief on the panel itself. The overhead lighting, using backlit panels, provided a diffuse white light that unified the whole and enhanced the technical finish of the design. A well-defined, sober, and functional space designed to facilitate technical dialogue and reinforce the brand’s visual identity.
