Alimentaria 2028

March 20 to 23, 2028 at Fira de Barcelona, Gran Via, Barcelona

ALIMENTARIA 2026 FIGURES

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Alimentaria 2028: the great event for professionals in the food sector

From March 20 to 23, 2028, Alimentaria will return to the Gran Via venue of Fira de Barcelona to bring together the major players in the food, beverage and food service industry. After a record-breaking 2026 edition, the organization is already working on a new event that will reinforce its international profile, its focus on innovation and its ability to generate real business.

If your company wants to gain visibility, open up markets and connect with high-level buyers, Alimentaria 2028 will be one of the essential trade fairs on the European calendar. In this post we tell you the confirmed dates, the most recent figures and the keys to preparing your participation in time.

What is Alimentaria 2028 and why is it worth participating?

Alimentaria is a biennial fair and one of the great international meeting points for the agri-food industry, beverages and the Horeca channel. Its value lies not only in the volume of exhibition, but in the combination of business, sector knowledge, internationalization and launch of new products.

109,600 professional visitors attended the 2026 edition.
More than 3,300 exhibiting companies participated in the event, 1,200 of them international.
219 speakers participated in The Alimentaria Hub, the show’s great space for knowledge and innovation.
120 countries were represented among visitors and international buyers.

These figures consolidate Alimentaria as a benchmark platform for presenting new products, identifying trends and accelerating quality business contacts.

What can we expect at Alimentaria 2028?

The organization has already confirmed that Alimentaria 2028 will be held from March 20 to 23 in Barcelona and that it will continue to promote its major differential axes: internationalization, innovation, gastronomy and specialization. In addition, the official website for exhibitors already has the application for participation active, a sign that the commercialization of spaces is already underway.

Multi-sector offer for food, beverages and food service.
Expanded participation options for exhibitors looking for more visibility and business.
Invited buyer programs and meeting agenda to multiply business contacts.
Strategic bridge with Latin America and strong international attraction capacity.

In the absence of the full publication of the 2028 program, everything points to a continuous edition in structure, but ambitious in business volume and external projection.

Activities that make Alimentaria much more than a fair

One of the great differentials of Alimentaria is its ecosystem of contents and activations. In 2026, the fair reinforced its role as a space for knowledge with a very broad program oriented to innovation, trends and professional networking.

The Alimentaria Hub brought together 129 activities, 125 presentations, more than 300 innovations and 219 speakers.
The Horeca Hub was once again a key point for gastronomy, food service and organized catering.
The Coffee Stage and The Bakery & Pastry Hub provided demonstrations and specialized content.
La Plaza Eco, La Ruta Eco and the International Halal Congress reinforced the focus on sustainability, certification and new consumption habits.

For 2028, it is expected that this layer of content will once again be one of the great levers of attraction for professional visitors and exhibiting brands.

Are you an exhibitor at Alimentaria 2028? This interests you

Exhibiting at Alimentaria is not just about booking square meters. It is a commercial decision that can help you open up markets, reinforce your positioning and generate valuable relationships with distribution, Horeca, importers and invited buyers. To take full advantage of the 2028 edition, it is advisable to start working now.

1. Book your space as soon as possible

The organization already has the application for participation for Alimentaria 2028 active. Although all the operational deadlines have not yet been published, it is a good time to make a move, request commercial information and assess locations, stand format and presence objectives before the fair map advances.

2. Design a stand that stands out

At a fair with thousands of exhibitors, the design of the stand directly influences the attraction of visits. You need a space that communicates your value proposition, properly organizes the flow of meetings and helps you convert traffic into business opportunities. At Servis we can accompany you from the creative idea to the final assembly.

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3. Activate your pre-marketing strategy

Don’t wait for the first day of the fair to start communicating. Use email marketing, social networks, sector press and commercial agendas to announce your presence, close meetings in advance and arrive in Barcelona with a clear plan for attracting and following up.

4. Prepare your team

Your team must arrive with an aligned speech, product knowledge and concrete objectives per visitor profile. Responding well, detecting opportunities and registering contacts with method makes a huge difference in a professional fair of this level.

5. Organize activities at your stand

Tastings, showcookings, product launches, private meetings or small demonstrations can help you gain visibility. At Alimentaria, everything that activates conversation, shows innovation and generates brand experience within the stand works especially well.

Useful information to prepare your visit

Place: Fira de Barcelona – Gran Via Venue

Confirmed dates: from March 20 to 23, 2028

Location: Av. Joan Carles I, 64, 08908 Barcelona

Metro: Fira station.
FGC: Europa Fira station.
Shuttle bus: connection with Sants Estació and Plaza España during the fair.
Detailed schedules and event guide: pending final consultation in the official useful information of the 2028 edition.

Conclusion: Alimentaria 2028, an event you can't miss

With a 2026 edition closed with record figures and the next call already dated, Alimentaria 2028 is once again emerging as a key event for the food industry, beverages and food service. If your goal is to generate business, strengthen your brand and be where buyers are moving, it is worth starting to prepare as soon as possible.

And if you want your presence to live up to the opportunity, at Servis we can help you design a stand designed to stand out, connect and sell.