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Snowflake · MWC 2026 · Servis MWC 2026 · Intelligence Brief MWC Barcelona 2026 Hall 7 · Zone 7A Your data. Their hall. Scroll to explore Intelligence Brief What happened at MWC 2026 An analysis of Snowflake’s competitive environment — who surrounded you, how your closest rivals positioned themselves, and what it means for 2027. Revenue FY2025$3.63B+29% year-on-year Stands at MWC2 × ExExhibition · Zone 7A · Hall 7 Employees~7,800Global presence · 30+ markets Customers12,600+Across all industries at MWC 01 — MWC 2026 · Your corridor Hall 7, zone 7A.Who was next to you. Zone 7A is one of the most eclectic zones in MWC — industrial giants, satellite companies, semiconductor leaders and data platforms sharing the same aisle. This is exactly what surrounded Snowflake’s two stands at 7A10 and 7A14. Company Revenue Stand Sector Siemens AG €92.7B 7A12Ex Industrial Nielsen Consumer €3.5B 7A13Ex Analytics Snowflake ↗ $3.63B 7A10 + 7A14 Data Cloud MDA Space €1.2B 7A9Ex Defense & Space Skyworks €4.1B 7A33–34Ex Semiconductors IDEMIA €2.9B 7A29–31Ex Digital Security A question Hall 7 puts you alongside the industrial and hardware companies that are Snowflake’s fastest-growing customer segment. Was that the intent going in? Hall 7 · Zone 7A · Positions 7A12ExSiemens AG€92.7B 7A13ExNielsen Consumer€3.5B 7A10+14Snowflake ↗$3.63B 7A9ExMDA Space€1.2B 7A8ExCubic³€75M 7A33–34Skyworks Solutions€4.1B 7A29–31IDEMIA€2.9B 7A2ExNETGEAR€693M 02 — MWC 2026 · The revenue gap · Zone 7A 29× Revenue of immediate neighbours vs Snowflake Siemens at €92.7B. Nielsen Consumer at €3.5B. MDA Space at €1.2B. Snowflake’s two Ex stands were surrounded by companies whose combined revenue dwarfs the entire cloud data market. Zone 7A excluding Snowflake: €184.9 billion — over 50 times Snowflake’s own revenue. A question Did the stand communicate “AI Data Cloud” before anyone spoke to you — or was the conversation doing that work? 03 — The hall decision Your closest rivalschose a different hall. Databricks and SAP — the two platforms most directly competing with Snowflake for the same enterprise data budgets — both chose Hall 3 with PEx format at MWC 2026. Snowflake chose Hall 7 with Ex stands. Same event, same target audience, opposite positioning decisions. Neither is right or wrong. It is a strategic choice that deserves a deliberate answer for 2027. A question In 2027, with both halls on the table, which one tells the Snowflake story better? DB DatabricksHall 3 · Stand 3A53PEx · Data & AI PEx SAP SAP SEHall 3 · Stand 3A4PEx · Enterprise Software PEx SNOW SnowflakeHall 7 · Stand 7A10Ex + 7A14Ex · AI Data Cloud Ex ×2 What is PEx at MWC? Premium partner-exclusive exhibition spaces — larger footprint, higher visibility, greater foot traffic. Both Databricks and SAP used them. Snowflake chose independent Exhibition stands in a different hall entirely. 04 — The strategic context Zone 7A is where datameets infrastructure. Snowflake’s two Ex stands placed them in a zone dominated by industrial giants and hardware companies. That is not a coincidence — MWC attendees who buy data infrastructure walk that aisle. The opportunity in 2027 is enormous. 7A The most industrial zone in Hall 7 Siemens, Corning, Skyworks and IDEMIA alongside Snowflake — companies building the physical layer that Snowflake’s platform sits on top of. €184.9BCombined revenue zone 7A excl. Snowflake 2 Two stands, one story to tell Stands at 7A10 and 7A14 — one on each side of the aisle. A rare setup that creates an immersive corridor. In 2027, that corridor could become a physical demonstration of the AI Data Cloud. 7A10 · 7A14Both stands · Exhibition · Hall 7 AI The AI Data Cloud needs a presence worthy of it Every telco, every manufacturer and every connected-device company in that hall needs what Snowflake builds. The stand is the first proof point. 12,600+Customers across all industries at MWC → 2027 is a bigger stage Siemens, IDEMIA and Skyworks will be back. The industrial companies Snowflake wants as customers will walk the same aisle. The stand must make the case before anyone says hello. +29%Revenue growth FY2025 — and accelerating The question for 2027 Snowflake grows at +29% a year.Should the MWC standscale in the same proportion? servis · green builders · since 1965 We’d love to talkabout those questions. And about how you’re planning next year’s stand. We are official supplier for Fira Barcelona supplier with 30,000m² workshop and dedicated team for your project. A 15-minute conversation can change a lot. Let’s talk about MWC 2027 No commitment · We reply within 24h serviscomplet.com Data from GSMA MWC 2026 official exhibitor records and Apollo Intelligence. Prepared exclusively for Snowflake Inc.