For the 2025 edition of CLIMATIZACIÓN & REFRIGERACIÓN, we designed and built a large-scale stand that stood out for its large-format suspended upper structure, which guaranteed exceptional visibility from any point in the hall. We opted for a clean and corporate aesthetic, dominated by white and blue, prominently integrating the brand logo on the perimeter skirts of the aerial structure. The space was configured in an open manner, allowing for a constant flow of visitors and a clear display of the large-volume equipment strategically distributed throughout the area.
We developed intelligent zoning through the use of different floorings, combining light wood finish decking with technical gray surfaces that delimited the exhibition and transit areas. At the main entrance, we manufactured a custom welcome desk with wood finishes and an LED backlighting system at its base, accompanied by giant blue dimensional letters that impactfully reinforced the visual identity. We integrated elements of natural vegetation in wooden planters to provide warmth and an organic counterpoint to the technical environment of the stand.
We constructed several large-format vertical walls that served as support for informative graphics and detailed technical diagrams, where we physically installed devices such as the UIXZ module, the UIMB BAXI Connect+ indoor unit, and the Iridium outdoor unit on white plinths. We also designated a specific area for interaction and dynamism through the installation of a custom basketball game structure. For private business, we created a closed meeting room with smooth white walls, integrated signage, and access doors that ensured privacy without breaking the minimalist aesthetic of the whole.
Lighting was a key factor that we addressed through a network of high-power LED spotlights installed on the upper truss structure, ensuring that both the exhibited products and the customer service areas were perfectly illuminated. We placed the large-sized industrial equipment on the gray flooring, allowing a 360-degree view of each unit. Every detail, from the perimeter floor trims to the sharpness of the graphic prints on the walls, reflected our commitment to excellence in the technical execution and assembly of high-level trade show spaces.
