For the Alimentaria 2026 edition, we developed an open space where the brand’s vibrant blue was the absolute protagonist. We built a solid perimeter structure that delimited the various interaction areas, topped by an imposing suspended light box that guaranteed the visibility of the logo from any point in the pavilion. We opted for light wood-finish flooring that brought warmth to the overall design, creating a balanced contrast with the cool tones of the walls and the technical lighting from the overhead spotlights.

We integrated natural elements through strategically placed wooden planters, which housed lush vegetation to zonify the space organically. We designed a bar area protected by a structure of exposed wooden beams, from which we suspended vintage-style filament lamps that reinforced the welcoming character of the service point. In the meeting area, we installed a vertical wood slat wall and woven wicker lamps, achieving a coherent aesthetic that combined noble materials with the corporate design.

We constructed a central display panel with backlit niches where we organized the range of packaging, highlighting each product individually through integrated light points. We integrated refrigerated display cases directly into the partitioning and applied large-format graphics, including a large-scale reproduction of the lemon bottle and a composition of the different varieties of cans. The furniture was completed with high circular tables and white stools with wooden legs, distributed to facilitate visitor flow and commercial activity within the stand.